Wiktoria Kinik is the new spokeswoman for the Empowering Children Foundation

Wiktoria Kinik is the new spokeswoman for the Empowering Children Foundation

At the beginning of March, Wiktoria Kinik takes up the position of spokeswoman for the Empowering Children Foundation. He brings with him extensive experience gained at the Weber Shandwick agency in the area of ​​corporate communication, CSR and social and educational campaigns for key companies from the medical and FMCG sectors. Her social involvement and the ability to combine it with the business community constitute an invaluable contribution to the Foundation's activities supporting local communities.

As the FDDS spokeswoman, Wiktoria Kinik will be responsible for building and maintaining long-term relations with the media and communication in the area of ​​social initiatives and educational programs implemented by the Foundation. Most recently, she gained experience at Weber Shandwick, where she held the dual position of PR and ESG Manager, leading projects for the agency's key clients. She worked, among others, for Haleon, KFC and McCANN Poland. Wiktoria specializes in educational and social campaigns carried out at local and international levels.

By managing unique initiatives, including the “MAMY Czas na Zdrowie” campaign for the Theraflu brand and the Share the Care Foundation and the “Advanced Breast Cancer, I Know More” project for Novartis, she contributed to increasing awareness of important social challenges. She also participated in the mediaization of the famous Mastercard and McCANN Poland campaign “Where to Live?”, which was awarded at many industry festivals. Previously, Kinik worked at the Medical University of Lublin, where she was responsible for the promotion of education, popularization of science and social responsibility of the university (SOU).

I am honored to join the Empowering Children Foundation. For years, I have admired the work of the entire team and how the initiatives implemented by the Foundation have a real impact on the lives of children and young people in Poland. I believe that my experience – gained both academically and in a PR agency – will contribute to building a better and safer world for them. – emphasizes Wiktoria Kinik, spokeswoman for the Empowering Children Foundation.

Wiktoria's joining the Foundation opens a new, exciting chapter in our history. We are convinced that her experience, unique personality and dedication to improving the quality of life of children will be of invaluable value to the projects and initiatives we implement. We are very happy to welcome her to our team and we look forward to fruitful cooperation – says Marta Skierkowska, member of the board of the Empowering Children Foundation.

We Empower Children Foundation has been protecting children from violence and sexual abuse since 1991. It provides children and their guardians with support and professional psychological and legal assistance. It teaches adults how to respond wisely and effectively to violence against children and what to do if they suspect that a child is being harmed. It supports and engages parents to raise their children with love and respect. It influences Polish law to best protect the interests of the child. Every child deserves a childhood free from violence!

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