Facebook and Instagram fee without ads. We know the prices

According to the documents that Meta, the owner of Facebook, Instagram and WhatsApp, submitted to European regulatory authorities, a completely new option for users is coming.

Facebook and Instagram without ads

According to the Wall Street Journal, which obtained documents submitted by Meta to regulatory authorities in the European Union, the company may soon introduce a completely new package.

Europeans will be given a choice by Meta. They will either agree to having their online activity data used to tailor ads to them, or they will have to pay. The documents show that the technology giant will present two paid variants to customers in the European Union. The first is an option that only applies to Instagram on mobile devices. The cost of getting rid of ads will be $14 per month (approximately PLN 62). The second variant is Instagram and Facebook, but on stationary devices. This service will be a bit more expensive, because Meta charges $17 a month for it, or about PLN 75.

Meta is negotiating with the European Union

The plan presented to regulators is intended to meet the rather restrictive regulations regarding the protection of Internet users’ privacy. Meta came up with the initiative of paid packages in order not to lose one of the main sources of income, i.e. advertising. If the user does not want to watch them, he will somehow compensate the company with a monthly subscription.

The company announces that if it receives the necessary approvals, it will begin introducing the new solution in the coming months.

Interestingly, the attempt to find common regulatory ground with the European Union is in fact a contradiction of the ideas that Mark Zuckerberg, the founder of Meta, has been putting forward for years. He repeatedly emphasized that, in his opinion, access to the services of the company’s websites should remain free of charge.