The model has over 100,000 followers. followers. It was created by artificial intelligence

For several weeks, the Spanish media have been describing the phenomenon of Aitana López. The attractive influencer with pink hair is followed by over 123,000 accounts on Instagram. The 25-year-old posts photos online in clothes of famous brands and promotes fitness and a healthy lifestyle. Aitana poses in various locations – at home, on the beach and at the airport, on the way to Madrid. There is one catch: she is not a real person, and her life is invented on the fly by a creative agency.

Aitana was generated by the AI ​​modeling agency Clueless. Rubén Cruz, creative director of the agency, pointed out that the virtual character was created to cut costs that are necessary when working with a real model.

– One of the things that increases costs are, among others: fees for flights, hotels, etc. This involved many expenses, and the economic aspect complicated the matter, he said bluntly.

AI-generated model. How much can he earn?

According to the agency, a virtual influencer currently earns from EUR 3,000 (on average) to EUR 10,000 per month, mainly from promoting sports nutrition products.

The creators claim that one day they found a date invitation on her account from a famous Latin American actor (over 5 million followers), who had no idea that he was dealing with a virtual creation. The agency followed suit and generated another influencer named Maia, “more shy”. Currently, she is followed by nearly 5,000 users. The names are not accidental – both contain the letters AI, an abbreviation for artificial intelligence. The hashtag #aimodel appears in the description of both accounts.

Ruben Cruz said the agency has already been inundated with requests from brands wanting their own personalized model.

“They want to have an image that doesn’t represent a real person and that represents their brand values ​​so that there won’t be continuity issues if they have to fire someone or can no longer count on them,” he admitted.

The agency is criticized, among others, “a highly sexualized image of the models created.” The answer is that it follows the aesthetics of Instagram, already created by real influencers and brands themselves.

“If it is possible to generate (in a cheap way!) an influencer who is safe (will not drink, smoke, write lewd texts, etc.), who will work for the brand without any opposition (24/7), who will be obedient and who does not want any money for it – such an influencer will be generated massively,” noted social media specialist Wojtek Kardyś on X.