The clock is ticking for TikTok. The company must adapt to the new EU law
TikTok has little time to adapt to the new EU law – DSA. The company has confirmed how it plans to change one of the largest social media platforms in the world. It’s about, among others for moderation and advertising displayed to minors.
A big change to EU law governing the internet will come into force later this month. Companies have been preparing for the new regulations for some time, and the deadline is inexorably approaching, e.g. for TikTok. Failure to comply with the obligations may result in serious consequences.
TikTok needs to adapt to the DSA – time is short
One of the most popular social media platforms is rushing to adapt the company’s policy to the new requirements imposed on enterprises in the Digital Services Act (DSA). The regulations specify, among others: permitted modes of moderation or display of advertisements. The subscriptions go into effect on August 28.
TikTok has just released a new report on its progress. In short – the new changes will give users more choice in terms of displayed content and ads, and the system will also provide more information about moderation.
The foundation of the changes is a new way of reporting prohibited content and advertisements. Europeans will get additional reporting options “in the coming weeks” with more reasons to report inappropriate content. Categories include hate speech, harassment and financial crime.
The second aspect concerns the reasons for moderation. A person whose content has been blocked will learn, among other things: why the company made this decision and not another. In addition, you will see whether the entry was deleted by a machine or by a human moderator.
TikTok gives you options – it’s all about matching content and personalizing ads
Other changes concern the adaptation of the platform algorithm and its anonymization. TikTok users will be able to disable content personalization. This will mean that in the News section “For You” and “Live” materials from the user’s region and global will be displayed. However, they will not be matched to the interests of a given Internet user.
Another novelty is the complete disabling of ad personalization for users aged 13-17. Minors are additionally protected by DSA provisions and TikTok must adapt to the changes. In addition, the ad personalization option will be enabled or disabled in the options of adult users.
