For about a year and a half, Coca-Cola experimented with limited edition drinks with mystery flavors. Now the company reveals that the Coca-Cola Y3000 drink was created thanks to artificial intelligence.
The soft drinks giant used artificial intelligence to determine taste and packaging. Coca-Cola has used its Creations platform, responsible for limited-edition flavors such as Y3000, to try to make the brand appeal to younger consumers.
New cola flavor
Like all Creations drinks, Coca-Cola Y3000 is designed to taste mainly like Coke, with a little something different. To come up with an extra hint of flavor and packaging design, Coca-Cola turned to AI.
The company relied on ordinary human perceptions to learn what flavors people associated with the future. It then used artificial intelligence to determine flavor pairs and profiles.
Artificial intelligence designs
For the product’s packaging – which appears to echo the Y2K aesthetic with striking bubbles, pink and blue colors, and a pixelated logo – Coca-Cola used AI-generated images.
Y3000, which is available in zero- and full-sugar versions in the United States and Canada, will go on sale for a limited time starting Tuesday and will cost the same as regular Coke.
The launch also includes a limited-edition collection with luxury streetwear brand Ambush, available on the brand’s website this fall. In the past, Coca-Cola has also collaborated with the fashion brand Highsnobiety to create collections.
Coca-Cola has released a number of limited flavor editions under Creations, most recently Coca-Cola Ultimate, aimed at gamers and created in cooperation with Riot Games, publisher of the online game League of Legends.