More entities on the list of Polish Tourist Brands. The competition has been resolved

This year's winners of the competition of the Ministry of Sport and Tourism included: the city of Sopot, Roztocze, and the Upper Odra Valley. The award jury appreciated not only the rich tourist infrastructure and natural landscape values ​​of the regions, but also the coherence in brand management, which sometimes brings together several dozen different entities.

– There are tourists who look for national rankings and use them when planning their holidays. And this is the main task of the Polish Tourism Brand title: to stand out – said Rafał Szmytke, president of the Polish Tourism Organization, in an interview with Wprost.

Polish Tourist Brand

The aim of the Polish Tourist Brand competition is to create a catalog of professionally managed, most attractive regions of Poland, where the high quality of services provided, easily identifiable by tourists, encourages them to visit these places.

Natural natural and tourist values ​​combined with the level of service are the foundation for creating strong brands. At the same time, the offer developed on the basis of brand resources should meet the expectations of visitors. Comprehensive management of the reception area remains extremely important, as it enables a coherent line of marketing messages.

Support for winners

So far, the following entities have won the title of Laureate: Beskids, Land of Loess Gorges, Lublin, Cieszyn Silesia, Toruń, Poznań, Łódź, Eno Tarnowskie and Jura Krakowsko-Częstochowska.

Participation in the project creates many opportunities for development and promotion. On the part of the Polish Tourist Organization, the winners are involved in promotional activities carried out on the domestic market, including on dedicated profiles of Polish Tourist Brands and social media run by the PTO, and can also take advantage of training and workshops intended for them.