As expected, the Polish Football Association has just changed a key position. Aleksandra Kostrzewska (formerly Aleksandra Rosiak) left PZPN. The director of the Department of Communications and Media will have a new boss.
The last few weeks, or rather months, in the Polish Football Association have been marked by scandals and the wasting of the old credit of trust. Scandal followed scandal, each one bigger than the last. In addition, communication on the part of our federation was completely lame – almost as if the PZPN did not have any strategy related to this. Not surprisingly, the union’s bosses finally decided to do something about it.
Aleksandra Kostrzewska (Rosiak) leaves PZPN
The result is a change in the key position – the director of the Department of Communication and Media. So far, this function has been held by Aleksandra Kostrzewska (earlier Rosiak), who, however, completely failed in her role. The main accusation against her was complete separation from the outside world, which in fact was incompatible with the position she held. Instead of putting out the fires, Kostrzewska kept silent, which looked bizarre from the outside.
Now someone has appeared in the federation who is to significantly improve communication, or at least that is the intention of the change. A statement about the successor of the aforementioned activist appeared on the official website.
New director of the Communication and Media Department of the PZPN
“From August 9, 2023, the new director of the Communication and Media Department of the PZPN will be Mr. Tomasz Kozłowski. He will replace the current director, Mrs. Aleksandra Kostrzewska, whom the Polish Football Association would like to thank for almost two years of good work and commitment. Who is Kozlowski? He was a former journalist of Fakt, who worked in this editorial office as the head of the political department until July this year.
The task faced by the new director is extremely difficult. Recently, trust in the Polish federation has decreased to an absolute minimum. Rebuilding good PR, creating a more effective communication strategy and making the relationship more transparent is something that can take many months or even years. It is certain, however, that both the activist and the Polish Football Association will continue to be closely watched by the entire community.