Finally, something has moved in the real estate industry – say both experts and representatives of sales agencies. Everyone hopes that greater interest among potential customers will translate into even greater sales of apartments. Artificial intelligence comes to the rescue of traders, which not only carefully analyzes the expectations and preferences of buyers. Her work translates into specific transactions, experts in the industry assure.
The current situation on the real estate market in Poland is driven by various factors that stimulate the demand for apartments. In recent weeks, we have particularly noticed an increase in interest in apartments that qualify for the “Secure Credit 2%” program. According to government data, almost 12.5 thousand applications have been submitted by Wednesday, July 26 this year.
Experts: “There is more interest in apartments”
– This is even a 10-percent jump in searches for this type of premises compared to previous months – says Marcin Drogomirecki, real estate market expert in an interview with Wprost.pl. In his opinion, not all buyers will benefit from the government’s program. – Some interested customers will decide to buy a flat due to concerns about further price increases he adds.
The sales data show that in the first quarter of 2023 buyers returned to the real estate market. Despite the difficult economic situation, at the end of the first quarter, the number of flats purchased for ownership increased by 16% compared to February this year and by over 70% compared to the same period last year.
Artificial intelligence will help in the sale of apartments. And I’m getting better results
Artificial intelligence, the resources of which some brokers willingly use, has an increasing impact on both search results and apartment sales. – Our role is to connect buyers, tenants with owners and landlords. Artificial intelligence helps to do it faster and more effectively. This then translates into specific transactions – says Michał Jaskólski, co-founder and vice-president of the Morizon-Gratka Group.
“Buyers are most interested in two-room apartments with an area of up to 55 sq m, which are priced from PLN 300,000 to PLN 500,000. zloty. Every third customer was interested in three-room apartments, according to the latest report prepared by artificial intelligence. AI available, e.g. in the search engines of these two industry websites, she checked not only what properties Poles most often searched for. The machine carefully analyzed the requirements and preferences of potential customers.
AI helps and prompts experts. The machine analyzes the needs of buyers
The data shows that almost two-thirds of inquiries (65%) concerned the purchase of apartments, and every fifth customer (21%) was looking for a single-family house. The remaining 14 percent people were interested in purchasing the plot. The vast majority, as much as 79 percent, users are looking for residential properties for themselves. For many people, the price, apart from the convenient location, is the most important purchase criterion. “Customers also paid special attention to the low floor, and the most desirable amenities were parking spaces and cellars” – we read in the report.
It is enough for the customer to describe his needs in one or two sentences, and the search engines will after a while propose the offers that best suit his life situation. Artificial intelligence in both services will analyze over 220,000. offers and will present real estate proposals tailored to individual needs, taking into account the location, price, area, number of rooms and additional amenities.
In search engines using artificial intelligence algorithms, users’ questions are longer and more precise. Here are some examples of such offers:
- “I would like to find a studio apartment in Lodz, but it has to be quiet because I work from home”.
- “We are a young couple with a child, we want to move to the Tri-City. We need a separate room for the child”
- “I am looking for a two-room apartment, after renovation, for investment purposes in Poznań”
- “We want to move to Krakow. We are looking for a 4-room apartment with good access to the center”.
- “I love skyscrapers, I would like to look at Wrocław from above”.
- “My daughter plans to study at the Warsaw University of Technology. We need a 2-room apartment with easy access to the university”.
Realtors are counting on a further recovery in apartment sales
Representatives of the real estate industry hope that this is only the beginning of greater interest in selling apartments. They also analyze every signal that has an impact on greater customer demand. Marcin Drogomirecki admits that the announcements of government programs as well as the banks’ loan policy turned out to be the lure driving demand. Lowering the mortgage buffer by the Polish Financial Supervision Authority from 5 to 2.5 percentage points increased the creditworthiness of Poles, reviving dreams of owning their own apartments.
Another issue that buyers are susceptible to is repeated information about the current situation on the development market, the suspension of many residential projects and the shortage of real estate in the coming years. – There is also talk of further price increases if the number of available offers is reduced and developers continue their policy of limiting investments the expert points out.