It is one of the largest store chains in Poland. In larger cities, Żabki are visible on almost every corner, and they also appear in new housing estates. The company also introduces a number of innovative solutions. Currently, the chain is trying to conquer foreign markets.
There has been unofficial talk about Żabka’s international expansion for some time now. Now we have official confirmation of these intentions. According to forsal.pl, the Żabka convenience store chain is planning to conquer foreign markets. “The company is considering two scenarios” – we read. The first is the traditional way of expanding the network. The second option is potential takeovers of foreign stores.
Żabka wants to conquer foreign markets. The first fittings have already been completed
Żabka has already made its first trials on foreign markets. The first autonomous Żabka Nano began its operations in Germany. The store was created in the Tesla car factory, which is located near Berlin. The company did not inform about its project due to the provisions in the contract. The company presented another store format in this formula at the NRF conference in the United States. As the company’s representatives argued, this store was supposed to be a demonstration store.
Earlier, a decade and a half ago, Żabka intended to enter the Czech market, but in September 2008 the global economic crisis began. According to experts, these three markets, i.e. Czech, German and American, seem the most likely for Żabka’s foreign expansion. However, no one in the company excludes the possibility of conquering markets in other countries.
Frogs appear on every corner in larger cities
Żabka has been operating on the Polish market for a quarter of a century. The company boasts a dense network of stores throughout the country. In larger cities, Żabki are visible on almost every corner, appearing both in city centers and in new housing estates. The company is scheduled to open its 10,000th store in October. The data shows that currently almost 16 million people in Poland live within a radius of only 500 meters from the nearest store with the green frog logo. The store application has over 6.1 million users.
In recent years, the network has introduced many innovative solutions. In addition to traditional retail outlets, the company also has stores in less standard formats. Unattended facilities supported by artificial intelligence have been launched in Poland’s largest cities. The company is also working on a drive-thru store so that traveling customers can shop without having to get out of their car. Experiments are also underway with robots that will hand out purchased products to customers.
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