Inuru sets out to conquer the FMCG and medical packaging market

Inuru sets out to conquer the FMCG and medical packaging market

Inuru strengthens its position as a leader in the printed light sector by raising EUR 10 million in the latest round of financing. The company is ready to enter the FMCG and medical packaging markets, anticipating significant revenue growth this year.

The support obtained in the latest round of financing comes from a consortium of investors, including a leading private manufacturer of LED (light-emitting diode) lighting, Adamed (through a dedicated fund), Aper Ventures and ARIA together with a group of business angels. This shows confidence in the light printing technology developed by Inuru.

The company’s patented solution allows you to place intelligent light on any surface. Interactive OLEDs are particularly used in the production of labels and packaging. Inuru technology can be used both in a practical way – for example, as a warning (expired medicines, dangerous substances) or creatively – an intriguing element of illustration, a way to convey additional marketing content in an eye-catching way.

The company produces OLEDs in Germany and has developed a unique system for printing them. Inuru technology was first demonstrated in Singapore in 2019. The Coca-Cola company, as part of the “Star Wars” promotional campaign, brought the lightsabers of the series characters to life with Inuru OLEDs. The limited edition went viral online and became a valuable collector’s item for Star Wars fans.

Plans for market expansion

Inuru plans to expand into new markets, including the fast-moving consumer goods (FMCG) and pharmaceutical sectors. In the latter case, OLED labels are intended to help patients read the expiration dates of medications and ensure compliance with prescribed doses. This is a response to the critical problem of poor drug dosing, which contributes to high costs for both users and the entire health system.

In a landscape where each of us is at risk of taking expired medications and half of us fail to follow regulatory guidelines – this results in $600 billion in preventive healthcare spending and 325,000 annual deaths. The demand for smart solutions in this sector is essential.

– Thanks to our labels, we enable patients to increase compliance with medication recommendations and help them regain control over their health – said Marcin Ratajczak, CEO of Inuru.

After establishing cooperation with market giants such as Coca-Cola, Cattier and Displate, Inuru is also entering the American toys and games industry with CEACO. INURU products have been used in a completely new version – this time they are part of a board game available at Walmart.

INURU technology can also be integrated into clothes, giving them not only aesthetic functions, but also increasing the user’s safety.

The company is currently focused on completing the world’s first fully automated OLED printing production line in Wildau, near Berlin. The line will enable Inuru to significantly reduce production costs and, consequently, increase the availability of the solution and enter new markets.

Interest in INURU around the world

The printed electronics market is expected to grow at a rate of 18.3%. CAGR (compounded annual growth rate) and increase from USD 9.9 to USD 23 billion. by 2026 – As we strive to use our OLED technology in the medical devices and packaging and FMCG sectors, we are carefully assessing various financial channels, including the possibility of an IPO – said Robert Chudala, CFO of Inuru. “These considerations are an integral part of a comprehensive capital strategy designed to support our rapid scaling activities and facilitate entry into new markets, both geographically and across industry sectors,” he added.

Inuru’s OLED technology has generated interest in key international markets spanning the United States, Europe, Asia and the Middle East. The opportunities for development and addressing market needs are therefore enormous and the company is ready for rapid expansion.

Inuru also took care to properly secure its technology. The company has built a solid intellectual property portfolio of 25 patents and is positioned to create cost-effective OLED technologies and lighting labels using advanced manufacturing technologies.

This will allow us to meet demand and achieve a significant scale of production. At the same time, Inuru is constantly working to optimize production efficiency and realizes economies of scale in the purchase of materials. This further reduces the cost of OLED production, paving the way for low-cost OLED products for new applications such as pharmaceutical drug packaging and labels to reduce food waste. The company has also been running a Warsaw branch since the beginning of the year and intends to open an R&D center in Poland in the near future.

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