Zakopane is getting ready for the holidays. The highlanders will change their prices
The highlanders from Zakopane have a new idea to attract tourists. Accommodation prices are to be determined by artificial intelligence. Competition is expected to increase and prices to decrease.
Although it’s only the beginning of November, Zakopane is already preparing for the upcoming winter. The capital of the Polish Tatra Mountains is one of the popular destinations for relaxation during winter holidays. Tatra entrepreneurs have made a decision that may attract more tourists during the season.
Karol Wagner from the Tatra Chamber of Commerce in an interview with TOK FM drew attention to the large number of entrepreneurs in Zakopane.
– We have internal competition and within this competition, our internal fight, the consumer, i.e. the guest, wins, of course – he said, drawing attention to the reductions in service prices.
Zakopane. Artificial intelligence sets prices
It turns out that prices in a mountain resort are not set manually. Górale from Zakopane keeps up with the times and has implemented a tool that dynamically sets prices for services.
– These tools can, of course, quite smoothly change the price for a given service within limited ranges, which according to these tools will be accepted by the guest’s designated portfolio – said Karol Wagner.
The number of tourists is growing. In 2024, the Tatra Mountains were visited by 5 million people
According to data from the Tatra Chamber of Commerce, last year during the winter holidays the average price for accommodation (double room, three-star hotel) in Zakopane was approximately PLN 700. The Bankier.pl portal drew attention to the incomplete occupancy of accommodation facilities. Statistically, the second week of the holidays in the Masovian Voivodeship was the best. During its duration, approximately 70 percent were occupied. accommodation places.
The number of tourists visiting the Polish Tatra Mountains has been increasing for several years. At the beginning of the 21st century, the Polish part of the mountains was visited by less than 2 million tourists annually. Later this number exceeded 2.5 million. In 2017, there were 2.8 million tourists, two years later – 4 million. In 2024, another record was broken – there were approximately 5 million tourists in the Polish Tatra Mountains.
