Żabka does not cease to surprise. Żappka application with a new function

This is not a leak – it’s a revolution. Żabka is just testing a function that can re -define how to use the popular Żappka application. Games, rankings, points and prizes: this is what the future of shopping in one of the largest chain of stores in Poland may look like.

Żappka with a new function?

The first screenshots from the test version of the new function in the Żappka application have just appeared on the network. According to leaks, users will soon be able to play games available directly from the application, score points and exchange them for real discounts in Żabka stores. This is probably the first time that a large player in the convenience industry reaches for solutions in the gaming area in such an interactive edition.

The system is to be based on weekly rankings – users will be able to compete regularly, improve their results and win prizes. And all this under one application, which, according to network data, is actively used by over 10.7 million people.

Żabka is developing a digital entertainment offer

This is not the only nod of the network towards fans of games and digital services. Already in the Żappka application you can buy games, subscriptions and pre-paid for the most popular platforms, such as PlayStation, Xbox, Nintendo or Google Play. Just go into the “Services” tab, click “Gaming in Żabka” and pay for the selected product – also in cash. The content activating code is printed on the receipt, which makes the whole process instant and comfortable. Thus, Żabka is building an ever wider ecosystem around mobile services and digital products – and gaming becomes its integral part.

Discord, community and return of frog?

Players have long been in the circle of network interest. Since 2022, the official Żabka server has been operating on Discord – a favorite communication platform for gaming. The community gathered around the server already has over 16,000 people who can gain additional Żapps there and take part in activities prepared by the brand.

The new feature also recalls the memories of the frog – a virtual frog from the old versions of the application, which could be personalized and “feeded” with shopping. Although this function has been withdrawn, many users remember it with nostalgia. Will Games in Żappka be her spiritual successor? Everything indicates that yes – but in a much more extensive form.

When is the premiere of games in Żappka?

Games in Żappka are not just fun. It is also a way to win discounts and awards that can be used during daily purchases. The new feature has a chance to attract younger users and increase the commitment of those present, giving them more than just a loyalty program.

Although Żabka does not reveal the release date of the new module yet, interest in the topic is growing day by day. If the tests are successful, Żappa can become something more than just a shopping application – it will become the center of everyday interactive entertainment.

Żappa in the new edition – an application that is still developing

The Żappka application debuted in 2019 and has since become one of the most used purchasing tools in Poland. It is already used by over 10.7 million users, and this number is constantly growing. In the new version of the application, even more convenience was focused – users have transparent tiles and a horizontal menu at the bottom of the screen, which allows you to quickly reach selected functions.

The introduction of games and extensive loyalty functions is an evident element of a broader change in the marketing approach to marketing – the brand focuses on dialogue with younger consumers and the development of modern, engaging formats. Will this direction change the shopping application market in Poland? And will other retail chains follow in the footsteps of Żabka, focusing on entertainment and gamification as a way of building customer loyalty? Time will tell.