Will the National Stadium change its name? He is expected to earn PLN 10 million a year from this

The first information about a possible change of the title sponsor of the National Stadium was published by the Sport Marketing portal in February this year. The Meczyki.pl portal is now returning to the matter and says that all key conditions have been agreed by the interested parties.

Will the National Stadium gain a new title sponsor?

The Meczyki editorial team points out that the documents are only waiting for signatures. The contract is to be worth over PLN 10 million per year for including Orlen in the name of the National Stadium in Warsaw. Even the date of entry into force of the new arrangements was announced.

“The Polish giant is taking over the National Stadium! From November, PKN Orlen will replace PGE as the title sponsor of the most important facility in Poland – the National Stadium. The facility will gain a new official name: Orlen Narodowy” – we read in Tomasz Włodarczyk’s entry on the X platform.

Is the National Stadium and Orlen a perfect combination?

National Stadium Kazimierz Górski has been operating since 2012. It was built for Euro 2012 in Poland and Ukraine, but even after the tournament it is actively used for both sporting events and concerts of the biggest stars. Since 2015, the title sponsor of the stadium has been the PGE Group. After more than 10 years, this may change.

State-owned Orlen is not only a giant on the energy market. It is also one of the largest sponsors of Polish sport. It financially supports not only athletes, but also associations, sports events and programs activating children. Sponsors, among others: the Polish national football team, but also Polish skiers and triathletes.

Paweł Łakomski, an expert in sports marketing, spoke in February about Orlen as a natural sponsor of Narodowy. – Being the title sponsor of the National Stadium is not only a huge exposure during sports and music events, but also the opportunity to build your brand among millions of fans and become part of Warsaw – he said.

– Additionally, the visual identification of the National Stadium is similar to the colors of Orlen, which makes the whole thing create a coherent and logical message. If such a change takes place, it will certainly be one of the most famous sponsorship changes in Poland in the last 10-15 years, he noted.