Why today’s leaders choose mountains instead of city centers

Platinum Mountain Hotel & SPA

The Karkonosze Mountains are increasingly marking their presence on the business map of Poland.

Just a few years ago, strategic business meetings had one natural address: the center of a large city. Today, however, the way leaders think is clearly changing. This is the result of the changing work culture. The hybrid management model, the growing importance of workation and greater awareness of the impact of well-being on efficiency make business more and more boldly go beyond big-city patterns.

In this context, the Karkonosze Mountains are increasingly marking their presence on the business map of Poland. They become a place for strategic meetings, conferences and integration trips for companies looking for something more than standard hotel facilities. Szklarska Poręba, located at the foot of the mountains, attracts with its peace, privacy and natural rhythm.

Platinum Mountain Hotel & SPA in Szklarska Poręba fits into this trend. A place that shows that modern business can function differently. The proximity to nature is not an addition to the offer, but part of the experience. The proximity of the Karkonosze National Park, mountain trails and space conducive to relaxation become a natural extension of conference rooms.

– Companies are increasingly looking for places that support not only the achievement of business goals, but also building relationships, creativity and team regeneration. We clearly see that leaders today want to organize events in spaces that allow you to look at challenges from a new perspective – says Karol Brześkiewicz, general director of Platinum Mountain Hotel & SPA.

Expectations towards business trips themselves are also changing. Company meetings are increasingly taking the form of workation: a combination of work, integration and rest. A well-designed space allows teams to stay focused, but experiences that build relationships outside the conference room become equally important. Platinum Mountain Hotel & SPA responds to these needs with extensive business infrastructure: over 1,060 sq m. conference space enables the organization of events for up to 500 participants, and the accommodation facilities with nearly 1,300 places allow for the organization of both large conferences, strategic board meetings and small team workshops.

However, modern business increasingly understands that effective integration does not end with a presentation and an evening banquet. The offer for business customers is also complemented by additional experiences available to participants of conferences and corporate events. One of them is Querion – Hypermedia Park, a space for multimedia entertainment and interactive experiences, where, among others, immersive dinners. This is a proposal that allows you to enrich the program with a non-standard element of integration and offer participants something more than the classic business meeting format. It is no coincidence that wellbeing also plays an increasingly important role. For modern organizations, employee well-being is no longer an addition, but an investment in efficiency and commitment. After an intense day of meetings, guests can use the extensive spa area, swimming pools, saunas and relaxation rituals that allow them to regain energy and calm down.

Importantly, more and more guests decide to extend their stay and return to the same place privately, with their family. This best shows how the nature of modern business trips is changing. Today, what matters is not only the effectiveness of meetings, but also the quality of the experience and the place you want to come back to. Because modern business increasingly understands that the best ideas and decisions need space, including space outside the office.


Author: Angelika Smolarska

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