Why is Apple a good investment for the company?

In the article below, we propose a look at this investment from other perspectives.

Apple revolutionized not only the way electronics work, but also the way you can think about hardware. The effects of this revolution were appreciated in business almost immediately and can be summarized as follows: higher purchase cost, lower cost of ownership.

TCO – Total Cost of Ownership

Since 2019, Apple has been cooperating with Forrester Consulting on the Total Economic Impact (TEI) study, i.e. the analysis of the total cost of ownership of Apple devices in a corporate environment.

The results consistently show that the higher purchase cost is offset by:

• lower IT support expenses,

• fewer failures,

• higher employee productivity,

• shortening the implementation time of new team members.

In turn, the key factors influencing TCO are:

• long device lifespan (MacBooks are used on average 4-5 years),

• high residual value on resale,

• lower fleet management costs thanks to tools such as Apple Business Manager.

This shows that investing in Apple equipment for business is economically justified, because the higher purchase price is more than offset by record low maintenance and servicing costs. Ultimately, the long life cycle of devices and their high resale value is another argument against cheaper solutions from competitors.

Data security on Apple devices

In a business where a single data breach can cost a company millions, Apple’s security architecture is a real asset.

Apple devices enjoy great trust because they integrate security features at the hardware level, such as:

• Secure Enclave – a hardware chip that protects encryption keys regardless of the operating system,

• Face ID / Touch ID – biometric authentication without sending data to servers,

• MDM and ABM – enabling remote fleet management,

• data separation – cryptographic separation of business and private data on one device.

The use of these advanced mechanisms guarantees that confidential files, passwords and the entire company’s IT infrastructure remain protected at the highest level.

Full integration of company tools with Apple

A popular stereotype is that Apple is a closed “golden cage” that is unfriendly to corporate IT. But if we consider that iOS and macOS integrate directly with Microsoft Exchange, Google Workspace and thousands of other enterprise tools, this argument no longer makes sense. Microsoft 365 (Word, Excel, PowerPoint, Teams, SharePoint) works on Apple devices as well as on Windows – or even better!

What’s more, the new employee gets a Mac computer, logs in with his or her company account and immediately has access to all the necessary applications and settings. This is the so-called zero-touch deploymentsignificant for Apple.

Apple Technical Partner – what does it mean for the company?

Apple Technical Partner (ATP) is a company with certified Apple specialists, authorized to provide technical support to entities working on Apple.

For companies, this means access to:

• professional assistance in integrating Apple technology with existing IT infrastructure,

• support in configuring Apple Business Manager and MDM solutions,

• Apple hardware and accessories at partner prices,

• taking care of the company’s fleet of Apple devices – remotely and on-site.

– When a company reports a problem to us, we can solve it remotely in a few seconds – says Jakub Roman, B2B supervisor from Lantre, which, in addition to supplying Apple equipment, also has ATP status.

– Cooperation with Apple Technical Partner allows the organization to fully focus on achieving business goals, taking the burden of technology management off its shoulders. Thanks to such a partnership, the company gains process continuity and a guarantee that its digital assets are compliant with the most up-to-date Apple performance and security standards – continues Jakub.

New tools – Apple Business

In March 2026, Apple presented the Apple Business platform – a comprehensive solution combining device management, application distribution and support in one interface. The platform is available free of charge in over 200 countries and integrates with Google Workspace and Microsoft Entra ID to automatically create accounts for new employees.

Apple for business – Lantre offer

Investing in Apple hardware is a strategic decision, so who you buy it from is as important as the hardware itself. To make sure that the entire process will be fast, safe and tailored to the realities of a specific business, it is worth using Lantre’s offer.

This authorized Apple reseller has prepared a number of solutions for business customers:

• personalized configurations,

• convenient financing (online leasing, deferred payments),

• professional pre- and post-sales advice,

• possibility of negotiating prices for B2B,

• equipment protection (Service Packs, insurance package),

• services under Apple Technical Partner.

For whom does Apple make sense in the company?

Apple is particularly effective in companies where productivity and data security are crucial. These include creative agencies, law firms, technology companies, startups, and organizations looking to attract talent accustomed to the Apple ecosystem. This isn’t a solution for every budget, but for companies looking at the full cost of ownership instead of just the purchase price, the financial argument becomes surprisingly compelling.