White Party Wrocław: Perception Shift – Art, Business and AI in the new reality

White Party, an event accompanying the Artintell exhibition, gathered leaders of creative and technological industries under a common motive “Perception Shift” – Expanding perception in the context of marketing, art and business through the use of artificial intelligence.

Symbol of unity and diversity

All guests of the event, according to his idea, dressed white, which created an unusual, visually coherent effect. It was a symbol of a new community, in which, although everyone looked similar, everyone represented a different industry, different experiences and a different way of thinking about the future.

It was in this diversity, united under common aesthetics, that one could see the essence of Perception Shift – a change in perspective, openness to new ideas and breaking the existing boundaries between art, technology and marketing.

And on stage: Mika and Aina redefine interaction

The official opening of the evening belonged to Mika, an experimental robot of Dictador, which with its presence emphasized the main axis of the exhibition – the role of AI in the creative and business process. In turn, for the first time in history, the audience could interact with the curator Aina, who appeared in the form of Leil’s hologram.

Thanks to cooperation with Quantum Neuron SA and the original multi -layer architecture of the network technology, participants had the opportunity to talk to Aina through WhatsApp, which opens a new era in communication man – AI and shows how artificial intelligence can become more and more personality, not just a tool.

New curator, new chapter in AI marketing research

The event was led by a new curator Artintell, prof. Barbara Mróz-Gorgoń, together with Anna Anna-a producer and visionary Artintell. At the side of Dr. Aleksandra Przegalińska, one of the leading researchers of artificial intelligence, now becomes prof. Barbara Mróz-Gorgoń, bringing the perspective of research on the marketing of the future to Artintell.

During the White Party, a new research direction was officially announced, which prof. Mróz-Gorgoń begins as part of the exhibition-an analysis of co-creation of marketing strategies through cooperation between brands, artists and artificial intelligence. This is an important step towards the future in which AI will become not only a tool, but also an active creator of the strategy and image of brands.

Wrocław as an innovation center – meeting of business and art leaders

White Party gathered key figures of the world of business and technology, as well as representatives of leading art galleries, including Krupa Art Gallery.

It was an event that created a space for dialogue and innovative ideas, showing how art and technology can jointly create the future of marketing, design and visual communication.

What next? Gdańsk, Workshops and conferences

White Party in Wrocław was just the beginning. The next edition will take place in Gdańsk, and in Wrocław Artintell will be enriched with workshops and conferences, which will explore the subject of Perception Shift even more deeply.

We are entering a new reality in which the boundaries between technology, art and business cease to exist – and the future begins right now.