We know the winners of the Competition for the Best Tourist Product

The Srebrna Góra Fortress won the POT 2025 Gold Certificate – the most important award in the Polish tourism industry, among the attractions that set trends in tourism and delight visitors.

The official gala of the results of the 22nd edition of the Competition took place during the Tour Salon 2025 Fair in Poznań. It was attended by: Jakub Rutnicki, Minister of Sport and Tourism; Rafał Szmytke, President of the Polish Tourist Organization and Małgorzata Wilka-Grzowna, Vice-President of the Polish Tourist Organization.

The Competition for the Best Tourist Product, carried out by POT in cooperation with regional tourist organizations, aims to increase the quality and competitiveness of the Polish offer. The awarded Certificates are proof of recognition for places and initiatives that combine tradition, modernity and passion for discovering the beauty and history of Poland, building the image of the country as an extraordinary travel destination.

Gold Certificate, Discoveries and Distinctions

The absolute winner of this year’s edition was the Srebrna Góra Fortress, which received the prestigious Gold Certificate 2025.

The title of Tourist Discovery 2025 went to the E. Wedel Chocolate Factory Museum, and a Special Mention in this category went to Świętokrzyska Zagroda Kultury – Harmonia.

Certificates of the Polish Tourist Organization for the Best Tourist Product in 2025 were awarded to:

Opole, the Capital of Polish Song
Open-air museum in Sierpc Adventure with Masovian Folklore
Pyrkon Fantasy Festival
Black Trout Adit in Tarnowskie Góry
Polish Vodka Museum
Centennial Hall complex
Swołowo – the Capital of the Plaid Land
Arche Nałęczów Former Militia Sanatorium
Active Tourism and Sports Center Bieszczad.ski Wańkowa
Saint Center Jana in Gdańsk

Honorable mentions in the competition also went to: Aflopark – Grażyna and Andrzej Furman Gardens and the Royal Coronation – Slavic Culture Festival.

The Internet users’ certificate went to Aflopark – Ogrody Grażyna i Andrzej Furmanów.

This is the twenty-second edition of the competition for the Best Tourist Product – POT Certificate 2025. The awards and distinctions awarded are undoubtedly very important for individual winners, but they are also invaluable for the development of the Polish tourism industry. – said Rafał Szmytke, President of the Polish Tourist Organization.

– The number of entries and the excellent level of all tourist attractions submitted to the Competition are excellent proof of the diversity and high quality of the Polish tourist offer. POT certificates go to initiatives that are exemplary examples of attractions worthy of attention and promotion on the domestic and international market – added President Szmytke.

The jury appointed by the President of the Polish Tourist Organization, composed of outstanding specialists in the field of tourism, marketing, promotion, scientific circles and media, was responsible for selecting the winners. The Chairman of the Chapter is Jacek Janowski, Director of the POT Tourism Development Support Department. POT certificates are awarded in categories such as a cyclical event, a package of tourist services, a facility, a trail, or a place/area.