Voxdeveloper CRM, a supplier of the most popular CRM system for developers, joins the Property Group

The agreement assumes the option of taking over the GROUP100% shares in VOX within 2 years. This is another step after taking over the Esticrm company serving real estate brokers. The strategic goal of the management of Property is to create the One-Stop-Shop solution for the entire real estate industry.

Developers need advanced analytics

For several years, we have been observing the dynamic development and professionalization of the development industry – market changes, new customer behavior, and recently regulatory changes related to the disclosure of prices have required a new approach to analytics and data from the market, as well as significant relocation of capital in the area of ​​online marketing. So we meet the expectations of clients by integrating our services and providing analytical tools that help developers focus on their Core Business – says Piotr Wetmański, general director of Property Group.

Developers will be able to use the external services they need in one place, and through CRM they will gain access to extended market analysis, better matched services and a wider group of potential customers.

The takeover of the manufacturer of the VoxDeveloper system is a natural stage of implementing our ecosystem construction strategy on the real estate market. We enrich the offer with CRM dedicated to developers, which allows us to serve the client from notification to after -sales service. We become the One-Stop-Shop company, thanks to the integration of all key tools – adds Piotr Wetmański.

He allocated nearly PLN 200 million for the implementation of the strategy for 2025-2028. These are funds for investments that will allow planned acquisitions, organic development of tools based on artificial intelligence and date science, as well as the integration of previously taken over companies (Esticrm, housing platform). In addition to the acquisitions of Property Group, the company focuses on the development of its own e-commerce tools for market service. At the moment, due to the disclosure of prices, AI recommendation models, predictive algorithms and analytical tools supporting the selection and purchase of apartments. Voxcommerce Group also has an established position on the real estate market. Revenues from activities obtained by the Company over the past three years have grown two -digit year.

Transformation in One-Stop-Shop

Property Group implements the construction strategy of the integrated ecosystem of services for the housing real estate market, including developers, intermediaries and end clients. At the moment, the company is the owner of the portals of RynekPierwotny.pl and Gethome.pl, and tools for real estate agents: ESTICRM system and a housing platform. Property Group serves over 1,000 developers, 15,000 brokers and hundreds of thousands of individual users who buy apartments and houses through search engines belonging to the company. The takeover of Voxdeveloper CRM will complement the offer with a CRM solution for developers.

We consciously expand the Property Group structure by other companies. The takeover of Voxcommerce Group will facilitate the integration of all key services that we offer to customers. Our goal is to co -create the digital future of the housing market. Ultimately, we want to be the leader of the housing e-commerce and an investment group on the real estate market – says Grzegorz Kurowski, president of the board and co -owner of Property Group.

The increase in the importance of digitization in the sale of real estate increases the demand for specialized CRM systems. Developers using the Voxdeveloper CRM gain higher effectiveness of activities, better control over finance and team, automation of sales and marketing processes, integration with real estate portals and advanced reporting. The VOXDEVELOPER system enables comprehensive management of marketing, sales, after -sales service and settlements in development companies – this is a natural complement to the Property Group offer. For Voxcommerce, cooperation means access to the financial facilities of Property Group and the possibility of faster development and reaching new customers.

Joining the Property Group is a strategic step in the development of IT tools for housing developers in Poland. Our contractors gain additional stability flowing from cooperation with a strong industry partner, and expanded investment capabilities will translate into faster development of valuable system functionalities. The combination of resources and competences of both companies will allow us to more effectively support developers in digital transformation and set standards for the entire industry – says Przemysław Karczewski, CEO and founder of Voxcommerce Group.

Katarzyna Cyprynowska and Mariusz Kania were also minority shareholders of Voxcommerce, known on the real estate market, including as the founders and creators of the Metrohouse Group and the Organizer of the Fair and Conference Nowy Address. The transaction of buying VOX shares by Property Group enabled them to leave this investment.

When the supplier of the most popular CRM system in Poland for developers changes the owner, the transformation rate of the entire housing real estate industry is naturally growing. This is part of the trend of digitization of traditional industries more and more often reaching for advanced analytical systems. Today, the value of the entire Polish CRM market in 2025 is approximately PLN 1.1 billion. Although the CRM market for developers is still a small part of the Polish CRM market, its value will only grow due to the professionalization of developers and the digitization of analytical tools. According to experts, the CRM market for real estate will grow much faster than 7% of CAGR, i.e. the average growth for the entire CRM market in Poland.

When signing the shares of shares, investment consultants from CC Group worked, providing the parties with financial and transactional services. In the area of ​​legal support, Property Group was served by the WBW WBW WBW, Bobeł and Wspólnica, and Voxcommerce Group was represented by the DZP DZP Domański, Zakrzewski, and Palinka.