Vistula x LOT: Elegance on the go. Premiere of a joint capsule collection

ByValeska
Vistula x LOT: Elegancja w podróży

The collection includes women’s and men’s sets and functional travel accessories that meet the challenges of long hours of travel. The key elements are light, comfortable styles and refined details that give elegance a new dimension: confident, natural and ready for action.

It is worth emphasizing that fabrics with increased resistance to creases were used, which work with body movement. In addition, light structures and modern fibers ensure freshness all day long.

  • LOT Polish Airlines has started cooperation with another Polish brand – Vistula, which resulted in a unique capsule collection, redefining the contemporary approach to elegance in travel.

  • The collection was created for those who live on the road and require an impeccable look from their wardrobe, without compromising on comfort.

  • The “Well traveled. Well dressed” campaign is a story about the style that naturally accompanies every stage of the day – from the trip to the airport, through the flight, to the scheduled meeting.

– This cooperation is more than just a common logo – it is an authentic response to the expectations of modern travelers. Vistula and LOT are brands that share one promise: reliable quality and attention to comfort. We have transformed these common values ​​into functional styles and modern fabrics, providing customers with a collection that makes elegance while traveling absolutely natural. – Piotr Kuczak, Marketing Director of Vistula brands, Wólczanka, Bytom.

The heritage of Polish design: Graphics by Janusz Grabiański

A unique element of the line are three T-shirts with prints of iconic graphics by Janusz Grabiański. This outstanding Polish poster artist has been shaping the image of LOT Polish Airlines for years, creating designs that are today icons of global aesthetics. For the first time in history, these legendary graphics, full of color and light lines, were transferred to fabric, making the collection a collector’s item.

– The Vistula x LOT collection was created with passengers in mind – active, mobile and conscious of their style. For us, it is a natural partnership that draws attention to what really matters on the road: comfort, lightness and the feeling that you can focus on the journey itself. We are glad that together we have created a project that combines functionality with high aesthetics and Polish quality – Ewa Lampart, Director of the Marketing and Corporate Communication Office, LOT Polish Airlines.

The cooperation of PLL LOT and Vistula is a natural combination of two strong, recognizable Polish brands that have been building their position for years based on quality, experience and customer trust.

Comfort in the air, class on the ground

The “Well traveled. Well dressed” campaign emphasizes that passenger style is an integral part of the travel experience. The photos and video were taken in natural surroundings for both brands: in the LOT Business Lounge Polonez and Mazurek spaces, at the airport. Fryderyk Chopin in Warsaw and on board the flagship aircraft of PLL LOT Boeing 787-9 Dreamliner.

The Vistula x LOT collection proves that Polish classics can be modern, mobile and ready for the challenges of the future.

The collection is available in selected VISTULA stores and online at vistula.pl.

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