TVP made millions on the Olympic Games. It’s a record amount

TVP made millions on the Olympic Games. It's a record amount

Telewizja Polska earned PLN 22.5 million at the Olympic Games in Paris, which means an increase of 156% compared to the previous Games in Tokyo. The largest share was taken by online advertising.

During the Olympic Games in Paris, Telewizja Polska achieved a significant increase in revenue, reaching a total of PLN 22.5 million. This amount comes from various sources, such as traditional television advertising, sponsorship, special campaigns, as well as online advertising. It is worth emphasizing that this is an increase of as much as 156 percent compared to the previous games, which took place in Tokyo.

According to information provided by Wirtualne Media, every advertising category saw an increase in revenue, with the largest jump in online advertising.

A significant share of TVP’s revenues came from both state-owned companies and private companies. The ten largest advertisers included Orlen and PGE, representing the state sector, as well as Allegro, the owner of the Dolina Noteci brand – DNP, Unilever, Orange, Maspex, Jeronimo Martins (Biedronka), Media Expert and New Balance.

It is worth noting that the PLN 22.5 million obtained is also a result 156 percent higher than that achieved during the Olympic Games in Tokyo in 2021. Additionally, compared to the event in Japan, the viewership increased significantly – by as much as 8.6 million viewers, which is almost a 50 percent increase. However, it should be remembered that the broadcasts from Tokyo took place mainly at night and early in the morning, which had an impact on lower viewership.

TVP also noted that the revenue generated by the Paris Games exceeded that generated by the 2016 Rio de Janeiro Games and the 2012 London Games, which took place in a time zone more favourable to Polish viewers.

Donald Tusk announced that Poland will try to organize the Olympic Games. – Taking into account the initial decisions, commitments, declarations of the International Olympic Committee, we can talk about 2040 or 2044 – explained the prime minister.

Similar Posts