Trump’s duties surprised the market. Electronics can be cheaper than ever

The new American duties may prove to be an opportunity for the Polish electronics market. According to Radosław Olejniczak, shopping and trade director at Komputronik, Poland should not expect an increase in the prices of electronic equipment. What’s more, the situation can lead to their reduction. The reason is the surplus of goods that were to be sent to the USA, and now they can be redirected to Europe.

Lower prices

American consumers must take into account large increases in equipment prices, but for Polish recipients this means potentially cheaper import of electronics from Asia. – Our supply chain remains intact. The goods come mainly from China, South Korea, Taiwan and Vietnam, and go to Poland through European distributors – explains Radosław Olejniczak, director of shopping and trade in Komputronik in an interview with Business Insider. – Surplies that will not reach the USA can hit our market and force discounts – he adds.

As the Wall Street Journal calculates, the prices of equipment in the US can increase significantly – the new iPhone can increase by up to $ 300. Manufacturers from Korea and India will also have to face additional fees, which will limit their sales in the USA.

Currency exchange rates

Despite the unrest around the trade policy, there is no increased demand in Poland. – The greatest interest concerns laptops, smartphones and accessories. Customers are sensitive to promotions, not political speculation – says Olejniczak. The goods already in the warehouses were purchased before tariff changes, so there are no grounds for increases.

However, the expert indicates one potential threat – currency exchange rates. The weakening of the zloty relative to the euro could affect prices. In addition, the introduction of digital tax could translate into an increase in cloud services prices. – This could increase costs for suppliers and end clients – sums up Olejniczak.