This is one of the most popular Easter gifts. We spend up to PLN 2,000. zloty

According to a study conducted by UCE RESEARCH and Briju, 25 percent Poles are considering buying jewelry as an Easter gift. 61.8% have no such plans. respondents, and 13.2 percent he cannot define himself in this respect. – The results surprise me because of the growing popularity of jewelry as an Easter gift. In Polish tradition, spring holidays are mainly a time for gifts for children in the form of sweets, books, toys and games. Adults often buy cosmetics and decorations. However, as you can see, trends are changing, which requires in-depth analyzes in the future – comments Piotr Biela, co-author of the report from Brij.

How much will Poles spend on jewelry?

People planning to buy jewelry most often want to spend an average of PLN 201-500 (35.7%). Further on the list there are ranges such as PLN 501-1000 (20.2%) and PLN 101-200 (19.8%). – Certainly, the range of PLN 201-500 is the most popular value of jewelry purchased in salons. It includes steel, silver, gold and gold-plated products, as well as products studded with zircons and some natural stones. The higher segment, i.e. PLN 501-1000, offers a larger selection of gold, and sometimes even diamonds – says the co-author of the report.

Every tenth respondent plans to spend from PLN 1,001 to PLN 2,000, and 6 percent over PLN 2,000. – First of all, it is necessary to debunk the myth that jewelry has to be expensive. In this category you can find an elegant gift for even several dozen zlotys. It is also not the case, e.g. with electronics, that cheaper products are of low quality – emphasizes Piotr Biela.

The co-author of the report estimates that Polish consumers can spend a total of approximately PLN 400 million on jewelry during Easter. However, Biela points out that this value results from conservative assumptions and does not cover the entire market. In a broader perspective, taking into account, among others, all buyers and various sales channels, this potential may be significantly higher, even by 10-15%.

The survey was conducted at the beginning of March this year. the CAWI (Computer-Assisted Web Interview) method, which involves the implementation of computer-assisted online surveys. The study was carried out by the analytical and research platform UCE RESEARCH and Briju on a nationwide sample of 1,008 adult Poles aged 18-80. Respondents were selected randomly (i.e. in terms of age, gender and region) using a research panel, and participation in the study was anonymous.