They earn more, losing less. Here’s how Ai revolutionizes sales in stores
Modern tools based on artificial intelligence revolutionize price strategies in retail.
Intelligent sales management allows shops to increase margins, better manage inventory and adjust prices to local customer needs.
And instead of rigid discounts
Traditional discount schedules, based on fixed percentages and a certain time, lose their effectiveness. AI models enable dynamic price optimization based on daily demand, stock level, historical data and information from the market – such as competition prices or seasonality. Thanks to this, the reductions are precise, not accidental.
Application AI in practice
An example of a seller from the fashion industry shows the strength of AI: Analysis of the demand for women’s shoes in various locations showed that city stores quickly sell out goods, and those in the suburbs have its excess. Instead of a uniform sale, the company used local discounts – the effect was 18 percent. Increase in the sales rate and 9 percent Margin growth.
Another company – a luxurious handbag manufacturer – thanks to modeling price flexibility, it limited discounts: 15 percent. for bestsellers and 40 percent For slow -rotating products. This reduced the margin losses by 12 percent. and speed up final sales.
Seasonal collections under AI control
The department store generating USD 3 billion per year, which previously lost on general discounts, used AI for precise promotion planning. The system analyzed data from each store and recommended appropriate discounts-the result was a 4-point increase in the margin and over a 10-point sales increase.
Similarly, in the case of a Christmas collection – AI detected a weaker sales of some models and recommended 10 percent. Online discount and 25 percent in physical stores with low demand. Thanks to this, the retailer increased the margin by 15 percent. and sale by 30 percent
Simple integration, quick results
Most importantly – you don’t have to replace entire systems. Many AI solutions can be integrated with existing ERP systems and planning tools. This is a chance for a rapid improvement in profitability, greater customer satisfaction and an advantage over the competition.
