These cities in Poland have been hailed as gems. They won an unusual ranking

The Media Monitoring Institute decided to check which Polish cities have the most media coverage. In February 2026, the podium looked exactly as you would expect – Warsaw, Krakow and Wrocław. Interestingly, this order fully reflects the ranking of the largest Polish cities in terms of number of inhabitants (GUS, 2024).

Here are the most media-friendly cities in Poland

The capital city became the undisputed queen of media – Warsaw scored as many as 5.09 billion points in the IDEAS model. The largest share in this result came from editorial publications in the press, radio, television and on Internet portals – the so-called Earned area. Warsaw also reigned supreme – posts and comments on social media further strengthened its position.

This is the result not only of the status of the capital, where the most important state and administrative institutions are located, but also of the city’s ubiquitous presence in reports on political events, government decisions and public debates.

In second place was Kraków – a city that collected 2.19 billion media points in February. Here, too, the Earned area played the greatest role. Kraków has also gained considerable reach in social media, actively informing about investment plans in the transport system for 2026 and changes in the Clean Transport Zone.

Third place went to Wrocław with a score of 1.42 billion points. Although the Earned area also dominated here, it was the city’s activity on its own social media profiles that made the capital of Lower Silesia stand out – almost 850 posts and video materials attracted record-breaking involvement of Internet users throughout Poland.

According to IMM experts, Warsaw’s February exposure was valued at PLN 2.57 billion. Media content regarding Krakow reached the value of PLN 1.08 billion, and Wrocław – PLN 740 million.

Wrocław rules in social media

Wrocław caused the most confusion on social media. The city’s profile featured as many as: 381.1 thousand reactions, comments and shares. The greatest reach was generated by a video on TikTok about record frost and the city’s actions for homeless people. Second place went to Łódź (357.6 thousand). The recordings promoting the Barlicki Market Square and showing the contrasts of the city from old tenement houses to modern spaces were very popular. Warsaw closes the podium (205.3 thousand interactions).

– Activity in social media allows local governments not only to inform about activities, but also to directly engage residents and build an online community. The example of Wrocław or Łódź shows that a well-thought-out and consistent presence in social media can build positive associations with the region – explained Sebastian Bykowski, vice-president of the Institute of Media Monitoring.