The potential of the Polish hotel market in 2025: Development and a growing role against the background of Europe and the world

Leonardo Royal Warsaw – nowe pokoje

The hotel industry in Poland is doing well again against the background of other countries of the Old Continent and this is a good sign for 2025. The declines from previous years have been leveled – the Polish hotel sector returns to the former level, in some cities achieving occupancy rates equal to those from before 2020. We are an attractive country for tourists – both local and foreign. In addition, it is increasingly talking about Poland as a hotel market that attracts investors.

In 2024, the Polish hotel market was developing intensively and this is a good sign to the beginning of 2025. In 2024, increases were visible in the context of medium -sized room revenues (Revpar) and occupancy. Data collected in 12 months from October 2023 on the Warsaw and Krakow market (in the Costar report) indicate that the capital can boast of a 2.5 % increase in Revpar y/y, and Krakow, while 8.6 percent.

The number of national and foreign tourists is increasing every year. According to CSO data, in the period of January 2024, the total total number of tourists was 26.06 million against 24.69 million in the corresponding period of 2023. Only in August 2024. 175.43 thousand came to Poland. More foreign tourists. In terms of the total number of guests in the first quarter*.

The popularity of short City Break trips also increases among Poles. According to the study** carried out by SW Research on behalf of Leonardo Hotels 75 percent adult Poles use trips in this model. Every third respondent (36 percent) declares more than one trip in such a resting model. Every fifth respondent (22 percent) uses it once a year, and less than once a year – 19 percent. respondents.

– Poland occupies a strategic place in the development of Leonardo Hotels, and its dynamic market and developing infrastructure create excellent investment conditions. Warsaw and Krakow are cities with huge potential that fit into our vision of long -term development in Europe, but our plans for the future run beyond their borders – emphasizes Yoram Bonon, Managing Director, Leonardo Hotels Central Europe.

Bold use of a chance on the market

In Poland, the Leonardo Hotels brand has been present since 2017. Her wallet over the past two years has expanded with 40 accommodation facilities in the most popular tourist destinations, such as Paris, Majorca or Lake Garda. The brand has a total of 111 hotels in Central Europe. The network offer is distinguished by an individual approach to the arrangement and planning of each object. Thanks to this, visiting hotels, we meet with a unique design that reflects the local character and atmosphere of the place, and guests can count on a unique, and at the same time a constantly high service class.

Network representatives, analyzing the current situation in the country, as well as the forecast for the coming years, decided to expand one of the objects already owned. We are talking about Leonardo Royal Warsaw, which has been operating in the Warsaw JM Tower since 2017. The investment included, among others, the connection of one of the wings of the building to the hotel and the commissioning of 184 new rooms. Thanks to this, the number of places available to guests doubled here. Together with the rooms, new common spaces were also developed, most of which have already been put into use. Completion of a comprehensive renovation, which also includes conference rooms and modernization of previously existing rooms, is planned for the first quarter of 2025.

– In Leonardo Hotels we understand the strength of certain places in cities. In our opinion, JM Tower belongs to such iconic buildings in Warsaw. For this reason, we decided here a few years ago to open, and now to expand the Leonardo Royal Hotel. At the same time, we are grateful to JM Invest for close cooperation with us in all this very demanding process – comments Yoram Bonon, Managing Director, Leonardo Hotels Central Europe. He also adds: – We also have a huge appetite for further development in Poland. We are more than open to further investments in the coming years in Warsaw, Gdańsk, Poznań, Krakow and more.

As proof of this, Yoram Biton reveals the opening plan in Warsaw as early as 2025 of a new hotel brand belonging to Leonardo Hotels- a goodbye from 113 two- and three-room apartments.

Trends for the coming years

Poland is growing to one of the most promising hotel markets in Europe, attracting both travelers and investors. According to the data in the Costar report, in 2023-2025 Warsaw and Kraków record an increase in the number of hotel facilities by 8 %, respectively. and 2 percent In the coming year, travel infrastructure will also develop. At the end of 2024, flights to Tenerife and Innsbruck took off from the Chopin airport in Warsaw, while in February 2025 a direct connection to Lisbon will open. The airport in Krakow offers new connections to such cities as: Bologna, Valencia, Bucharest, Milan Malpensa, Marrakech, Birmingham and Izmir. These changes open new opportunities for the hotel market, increasing Poland’s availability for international guests and strengthening its position as a business and tourist travel center.

Actions are also carried out in the capital itself to increase the comfort of moving tourists and residents. One of them is the commissioning of an underground pedestrian crossing between the Central Station and the Varso Tower, in which the second of the Leonardo Hotels in Warsaw – NYX Hotel Warsaw is located.

The increase in average income from the room (Revpar) indicates the profitability of investments in the hotel sector, attracting the attention of investors on the Polish market. In response to the growing expectations of guests – both in terms of comfort and quality of service – new facilities and the raised standard of services become a key element in the increase in market value. Warsaw and Krakow strengthen their position as attractive investment locations, attracting demanding travelers and emphasizing the development of the tourist sector in Poland.

* Data source: Eurostat
** The study was conducted by the SW Research agency on behalf of Leonardo Hotels Polska in May 2024. Research method: I interviews on -line (CAWI) on the SW Panel internet panel. Research and respondents: 802 surveys were conducted with a representative test of Polish women and Poles over 18, in accordance with the distribution of sex, age and class the size of the town.

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