The one who bets on emotions wins

Where did the idea to create a new brand on the real estate market come from?

The introduction of the new Archicom Collection brand is a strategic step for us, resulting from the many years of experience of Echo Investment and Archicom. We want to offer our clients something more – unique premium projects in which architecture, art and attention to detail create a harmonious whole.

Archicom Collection is the answer to the needs of the most demanding clients who seek luxury and individual approach. Our first project, Apartamenty M7 in the Towarowa22 complex, sets a new standard in the real estate industry. We believe that it will become an inspiration for future investments and a symbol of the highest quality.

Nowadays, luxury is often associated only with a high price, and that is definitely not enough. What distinguishes a real premium product?

Above all, it’s about the idea and sensitivity to detail. The highest quality of workmanship and materials, masterful craftsmanship and attention to high standards in the customer service process are the foundations of premium projects.

Another important element is authenticity. A premium brand should stand out on the market not only with its unique design, but also with values ​​that the customer can identify with. It is no longer just a matter of meeting housing needs, but also offering a specific lifestyle and history.

What specific actions are you taking to exceed customer expectations in the premium segment? What innovations are you introducing in terms of technology, design and services?

We are constantly learning, analyzing trends and needs of future generations, to create timeless and functional spaces. We want our projects to be a symbol of premium quality not only today, but also in 5, 10 or 15 years.

We work with the best architects and interior designers, taking care of every detail. Sustainable development is our priority. We use ecological materials, taking care of our surroundings and the environment. Together with Echo Investment, we create green enclaves in the form of parks and gardens that contribute to improving the quality of life of residents and protecting the local ecosystem.

We carry out investments in attractive locations, such as Wielkomiejska Wola, choosing places with good connections, developed infrastructure and development potential. We also engage in city-forming activities, revitalizing post-industrial areas and creating new public spaces.

We believe that a residential investment is not only about buildings, but also the space between them that is conducive to relaxation, physical activity and building social bonds. That is why our project includes fitness zones, spa, park and meeting places, such as a small cinema room or lounge area.

Our clients are collectors of experiences, which is why M7 is the first investment in Poland to boast its own art collection. For fans of stronger sensations, we have prepared a Lamborghini motorsport zone with a professional driving simulator. We want our clients to feel part of a unique community that shares common passions and values.

How will market demand affect Archicom Collection’s planned investments? Which current trends do you consider the most promising?

There is currently a lot of talk about the three elements that distinguish premium products – they are: Time, Truth and Trust. Apart from having time, which is an invariably desired object for all of us, customers want to know that the brands they invest in represent their system of values ​​and offer them personalized services that are in line with their needs. I believe that currently on the market, the winner is the one who focuses on emotions and sells their customers experiences that are in line with their expectations, allows them to save time and enables them to identify with the promoted values. I would definitely call the combination of these three elements a luxury experience.

Why did you decide to invest in art as part of your premium brand building strategy?

For us, investing in art is more than just a marketing strategy. We believe that art has the power to transform space, giving it a unique character and value. We want our investments to be not just buildings, but places that inspire, stimulate the senses and create a unique atmosphere.

There are many examples in the world of how art can increase the prestige and attractiveness of real estate. In London, the first apartments with private art galleries were built almost a decade ago. A perfect example is The Chilterns in the Marylebone district. In Paris, we can find apartments for rent filled with contemporary art in the most fashionable locations: Montmartre, Saint-Germain or Marais. In the United States, art is used, among other things, to emphasize the artistic atmosphere of a place. This was the case with investments in Boston’s South End, where local artists almost created concepts for luxury apartment buildings filled with paintings, sculptures and murals. These investments not only attract media attention and win awards, but above all create unique communities and increase the value of real estate.

We want our investments to be open to the local community and connect people. We plan to organize exhibitions, meetings with artists and other cultural events that will create a space for dialogue and integration.

We believe that the presence of art in development investments is the key to creating unique places that will not only be beautiful but also valuable to residents and the entire city. This is our philosophy that we want to clearly communicate and that distinguishes us from the competition.

Archicom, headed by CEO Waldemar Olbryk, promotes the idea of ​​15-minute cities and the “destination” project. What is your opinion on this? How does the concept of 15-minute cities fit into your vision of the future of premium real estate?

At Archicom Collection, we strive to ensure that our investments, such as Apartamenty M7 in Warsaw or Powstańców 7D in Wrocław, are more than just a place to live. We want them to be an integral part of the vibrant urban fabric, offering residents access to all the necessary services and attractions within a short walk. At the same time, through carefully designed green areas, we create enclaves of peace and harmony that counterbalance the hustle and bustle of the city.

What challenges and opportunities do developers face in the coming years? What are your ambitions and goals?

The future of the development industry is a constant challenge, but also a huge opportunity. Customers are becoming more aware and demanding, expecting not only high quality, but also ecological and innovative solutions. That is why we must constantly develop, invest in green technologies and create projects that meet the needs of the modern world.

Our ambition is to set new standards in the industry. We do not want to be just a developer who builds. We want to be a creator of positive changes in the environment, a company that leaves a lasting mark on the urban space, and in the minds of customers is the developer of first choice.