The new version of #HejtOutLoveIn destroys the barrier of indifference to hate

How is it possible that 5% of haters can drown out the other 95%?¹ Hate takes away our voice and sense of security, and when we do not react, hatred grows stronger. That is why a new version of the #HejtOutLoveIn campaign has been launched, launched by T-Mobile together with Dawid Podsiadło, with the support of the SEXEDPL Foundation. The goal is to break down the barrier of indifference and activate real solidarity online. Anyone can join by signing the Declaration of Objection to Hate at hejtoutlovein.pl – it’s a simple gesture showing that the voice of respect can be louder than words of hate.

Hate in Poland: a problem that cannot be ignored

The results of research conducted by T-Mobile are clear: over 80% of Poles consider online hate to be one of the most serious social problems. For Generation Z, this is everyday life – two-thirds of young people have encountered hateful content either personally or in their environment. The reasons for the attacks are different: appearance, views, orientation, origin. What’s worse, the experience of verbal violence fuels a spiral of retaliation – people affected by hate are up to five times more likely to become its perpetrators.

This image shows that hate is not a “knife-edge discussion”, but a form of violence. It leaves a mark and hurts for a long time. Therefore, the focus of the campaign is not only on publicizing the problem, but also on supporting specific responses – so that the voice of support sounds stronger than the wave of insults.

– We live in a world where online meets offline. What we experience online affects our real life. Therefore, for us as T-Mobile, the supplier of these doors to the virtual world, this is a particularly important topic – said Małgorzata Rybak-Dowżyk, Director of the Corporate Communication and ESG Department at T-Mobile Polska, during the conference inaugurating the #HejtOutLoveIn campaign.

Education and assistance: what SEXEDPL does with the support of T-Mobile

The SEXEDPL Foundation has been teaching for years how to respond to violence and how to deal with hatred online. One of the key elements of its activities is the Anti-Violence Help Line, which, thanks to technological partnership with T-Mobile, reaches people in need of support throughout the country. This is real help for those who face violence – support that gives them the strength not to be left alone with the problem and to stop remaining silent when others are attacked.

This year’s edition of #HejtOutLoveIn emphasizes that education, visibility and quick community response are the three pillars of an effective fight against hate. In practice, this means encouraging people to take a stand wherever hate appears – in comments, on forums, in conversations and in private messages.

Spot with Dawid Podsiadło: a simple mechanism of good

The campaign is accompanied by a social spot featuring Dawid Podsiadło. His message is simple: good things don’t happen by themselves – people trigger them. If you see hate, react. Leave words of support, show solidarity, add the hashtag #HejtOutLoveIn and strengthen the voice of those who fall victim to hate. The idea is to develop the habit of immediate, wise reaction: reporting the content, supporting the person being commented on, clearly opposing the insults.

Declaration of Disagreement with Hate: How to Join

The core of the campaign is the Declaration of Disagreement with Hate, available at hejtoutlovein.pl. Any individual can sign, but also organizations that want to build a safer online space. This is not just a symbol – it is a clear signal that we do not agree to be indifferent to hatred. The declaration has already been supported by, among others, Dawid Podsiadło, Anja Rubik, Maciej Zazdrowieny, Helena Englert, Katarzyna Dąbrowska, Karolina Pilarczyk, Irena Wielocha and Anna Dec. There is one common denominator: solidarity with those who are attacked and readiness to respond.

Why your reaction matters

The #HejtOutLoveIn campaign reminds us of a mechanism that we know well from everyday life: those who attack are louder, not those who defend. The silence of the majority is fed by people spreading hatred. However, when support becomes visible – and there is actually much more of it than hate – algorithms and conversations begin to work in favor of those attacked. Then even a simple comment of solidarity can stop the wave of insults, and sometimes completely reverse it.

This is where the Declaration and collective action are most powerful. They establish a norm: no consent to verbal violence and quick readiness to react. They also teach that every word of support matters – especially when it appears under a post full of hurtful remarks.

What you can do right away

• Sign the Declaration of Disagreement with Hate at hejtoutlovein.pl and share the information.
• Reactwhen you see hate: report the content, support the people attacked, add #HejtOutLoveIn.
• Don’t be indifferent: a short “I’m with you” can stop the spiral of harmful comments.
• Respect diversity and remind them about the rules of conversation – without insults and humiliation.
• Get helpwhen you or someone around you experiences online violence.

A collective voice matters

#HejtOutLoveIn is an invitation to action, not a one-time gesture. It’s about daily mindfulness and readiness for support. Because only when we speak with one voice can the barrier of indifference be truly broken. Online – and offline.