The largest increase in the number of tourists in Europe. This country was second to none

According to the latest UN report, the number of tourists in 2025 worldwide increased by 4 percent. Global trends show that Africa recorded the highest eight percent growth among all continents. However, it was Europe that received a record number of 793 million visitors. Among the countries of the Old Continent, Iceland recorded a particular increase in interest.

Iceland is a hit among tourists

The number of foreign tourist arrivals to Iceland increased by 29 percent in 2025 compared to the previous twelve months. What is behind the success of the European island? It turns out that many travelers chose this direction due to the increased aurora activity. It will be no different in 2026 – on August 12, one of the most important astronomical events in years will take place in Europe. A total solar eclipse will also be visible in Iceland.

These countries experienced double-digit growth

Iceland is not the only country in the world that has reasons to be happy. Last year, tourists were also much more willing to visit Japan (an increase of 17 percent), Egypt (an increase of 20 percent) and Morocco (an increase of 14 percent). Brazil also deserves special attention, where the number of foreign guests in 2025 increased by as much as 37 percent. “The year 2025 brought Rio de Janeiro the title of UNESCO World Book Capital, and Lady Gaga’s free concert on Copacabana Beach attracted a huge international audience,” writes Euronews.

Countries that have not been the main tourist destination so far are also experiencing significant growth. This includes: Bhutan, a spiritual and wellness tourism destination, (up 30 percent) and Guyana (up 24 percent). A double-digit increase in the number of visits was also achieved in South Africa. Full of paradise beaches and luxury hotels, Seychelles will attract 13 percent more guests in 2025.