The happiest country in the world. Here, tourists will discover its secret
The European country has been at the top of the happiness rankings of its inhabitants for eight years. Now he has prepared a unique surprise for tourists.
Finland is a country that has been topping the World Happiness Report’s ranking of the happiest countries in the world for years. In 2025, it won this title for the 8th time. In the study under the patronage of the United Nations, it overtook Denmark, Iceland and Sweden, which took the next places.
The happiest country in the world
“In Finland, people trust each other and I think that at many levels of society we try to support each other,” said Alexandra Peth, managing director of the Finnish Bio-Industrial Association, about this result.
This doesn’t necessarily mean that people are always smiling. “Happiness in Finland is not constant joy, but a sense of security, trust and balance in everyday life. It comes from knowing that we can count on support when needed, whether through our strong social policy, high-quality education or contact with nature,” said Miika Mäkitalo, CEO of HappyOrNot, in an interview with Euronews.
The Finnish tourism organization encourages you to look for your own definition.
“More and more foreign tourists come to Finland in search of the secret to happiness, yet the Finnish Lake District still remains an undiscovered gem for many,” said Heli Jimenez, Senior Director of International Marketing at Business Finland. “It’s the region to which Finns themselves return when they want to truly relax, and the perfect place for anyone who wants to get away from the hustle and bustle of everyday life.”
Now tourists can win a week-long trip to this place – just record a video explaining why they want to visit it and post it on Instagram and TikTok. Then you need to fill out the form on ChillLikeaFinn.com. The deadline for sending applications is March 29.
World Happiness Report
The World Happiness Report was first published in 2012. It is an annual publication of the University of Oxford’s Center for Well-Being Research in cooperation with the analytics company Gallup and the UN Sustainable Development Solutions Network. Respondents in 140 countries around the world rate their lives on a scale of 0-10, where 0 meant the worst possible life and 10 the best.
