The end of the Google era? “This technology is changing the rules of the internet as we know it.”
For decades, Google was synonymous with the Internet, a kind of “center of the universe”, where billions of people entered their questions every day, hoping for precise answers. From finding the best restaurants, to product selection, to education, search has dominated our digital lives. However, technology does not stand still, and the foundations on which Google has built its success are starting to shake. We are entering a new era where artificial intelligence (AI) is becoming the main tool changing the way consumers seek information and make purchasing decisions.
Let’s imagine a world in which, instead of browsing through dozens of search results, all you need to do is ask a chatbot a question to receive a precise and personalized answer. This scenario is no longer fiction. Tools like ChatGPT are already offering a new approach to finding information, turning it into a conversation and dialogue rather than a one-way process of clicking on links.
This is not only a technological change, but also a cultural one, redefining our expectations towards digital tools.
Will Google survive in this new reality? Will companies have to radically change their marketing strategies to reach consumers?
