The best Polish basketball player face the campaign. “I cross the limits of victory”
Jeremy Sochan was chosen as the Polish Ambassador. The edition of the Invictus Parfum brand of Rabanne. The action aims to promote the modern image of a man – full of energy, determined and at the same time aware of his style.
Athletes, especially the top ones, often become ambassadors of various brands. They appear in commercials, promote products and companies. Distressed among a wide audience, they are ideal “borsen” for agencies dealing with marketing and advertising.
Jeremy Sochan is currently the only basketball player with a Polish passport that appears on the NBA floors, so it’s hardly surprising that he has just been reported to him. From the journalistic obligation, we point out that the San Antonio Spurs team, born in 2003, is currently weapon.
Campaign directed to young people
In this case, the Liquidthread, which is part of Publicis Groupe, is responsible for the implementation of influencers. The campaign is focused on digital media and content marketing activities that are aimed at attracting the attention of younger recipients. Jeremy Sochan as an ambassador is to help build the positive image of the Invictus Parfum fragrance as a synonym of success, determination and sophistication.
Why Jeremy Sochan?
Jeremy Sochan is currently the most recognizable Polish basketball player. Although we have many talented and class players, such as Michał Michalak, Mateusz Ponitka, Andrzej Pluta and Aleksander Balcerowski, playing on the NBA Sochan floor is recognized not only among basketball fans.
On his Instagram, Sochan published a post promoting perfume. “I cross the limits of victory with the fragrance of Invictus from Rabanne,” wrote the basketball player.
Sochan in advertising. Not the first time
In November 2024, Jeremy Sochan and the cycling Katarzyna Niewiadoma appeared in the advertisement “Poland. More than you think “, which aims to promote the huge tourist potential of Poland. That campaign was implemented by the Mullenlowe Warsaw creative agency and the mediahub media agency, at the request of the Polish Tourist Organization (POT) in cooperation with the Ministry of Sport and Tourism.
