That’s how much you have to work for the school layette. Surprising data

The new school year is just a week away, which means there’s very little time left to complete your school supplies. The Cursor Purchasing Decision Monitor shows that 40 percent parents plan to spend more on this year’s layette than last year, while only 15% declare lower expenses.

You have to work up to 4 days for a school layette

It is estimated that parents will spend on average about PLN 623 on a school starter kit for one child. That’s about 17 percent. minimum monthly take-home pay (this year it is approximately PLN 3,606). The conversion of this amount into working time is even more graphic. With minimum wage and 21 working days a month, one layette requires almost four days of work. For a person receiving an average salary, almost two days of work will be enough. With two children, the cost increases to approximately PLN 1,246. This is more than one third of the minimum net monthly salary and the equivalent of more than seven days of minimum wage work.

It is therefore not surprising that promotions influence the purchasing decisions of 9 out of 10 parents. They most often use discounts when they come across them while shopping. 48% do so. people, and 38 percent actively compares promotions in various stores. A quarter of parents (24%) wait for an offer in a specific place before shopping.

There is no single decision maker when it comes to school shopping. Only every fifth parent (21%) does not hide the fact that it is he who chooses the products first and foremost. In three quarters of cases (73%), the child has at least some influence on the decision: he or she makes it independently, together with the parent, or his or her voice depends on the type of product purchased.

– School supplies are expensive, but parents do not want to skimp on quality. So they are looking for opportunities that will allow them to reduce their bills without giving up what is important to them. That’s why promotions influence the decisions of as many as 91% of them. At the same time, quality, durability and safety are even slightly more important for parents than the price itself. This shows that in this category it is not simply the cheapest product that wins, but the one that gives a sense of good value for money. In addition, in 73% of families the child is involved in the decision, so the brand must convince the parent with a rational argument, but also interest the young user – comments Tomasz Staszczuk, merchandising director, Cursor.

Most parents buy school products in retail chains (discount stores, supermarkets and hypermarkets) – 57%. Slightly less, 47 percent. uses online stores and shopping platforms. Bookstores and stationery stores are chosen by almost 40 percent. parents. Every fifth person also uses the online secondary market, including: OLX, Vinted or social groups.

Poles with indexation 300 plus

The above data show that parents will, on average, spend more than twice as much on school supplies as the support offered under the “Dobry Start” program. The latest survey by SW Research for “Wprost” shows that nearly 42 percent Poles want valorization of the so-called 300 plus. 36.7% are of the opposite opinion. respondents, and every fifth (21.4%) has no opinion on this matter.

The study was conducted on August 7-10, 2026 using the CAWI method on the Ariadna Nationwide Research Panel. The nationwide sample consisted of N = 1,090 adult Poles and was selected according to gender, age and size of the place of residence. The analysis of the school kit covers N=322 parents or guardians of at least one child attending kindergarten, primary school or secondary school in the 2026/2027 school year. In multiple choice questions, percentages do not add up to 100%.