Spotify subscriptions are more expensive again. The company goes for the record

Spotify is preparing for the next increases in subscription prices. In an interview with the Financial Times, the co -chair and business director Alex Norstrustöm admitted that the corrections of fees will be introduced gradually, in parallel with starting new functions. The company’s goal is further expansion and acquiring up to a billion users.

Inevitable increases

Over the years, prices remained unchanged, and the first increases appeared only two years ago. This movement turned out to be beneficial – in 2024 the company recorded the first annual profit in history. In August 2025, it was announced that from September prices of premium plans would increase in selected markets. This information caused an almost 10 % increase in the value of Spotify shares.

Norstström emphasizes that despite higher fees, customers are still choosing the platform and its market share is growing. – only just over 3 percent He pays us regularly. This shows how large the development potential we have – he noted.

Currently, 276 million people use paid plans, which means an increase of 12 percent. year on year. In turn, the number of all active users reached 696 million. In the long run, Spotify hopes that the group of using the applications will exceed a billion people.

New products

At the same time, the company is developing new products. According to reports, there are tests of an additional package for the most loyal fans of artists, which would cost $ 6 a month more. The company also invests in technologies based on artificial intelligence, which are to increase the attractiveness of the offer and convenience of users.

Spotify also expands the catalog of available content. Users have already created nearly 9 billion playlists, and the platform has been enriched with audiobooks, podcasts and tools such as a virtual DJ using AI.