Sport legend cuts full -time jobs. Great changes in the company

Nike, one of the largest sports brands in the world, informed about the restructuring of the company, the element of which will be reduced jobs. According to Reuters, the exemptions will cover less than 1 percent. corporate employees and are part of the plan of changes implemented by the new president, Elliott Hill.

The company is currently focusing on the reconstruction of the position in the running shoes and sneakers segment. He also develops cooperation with retailers and invests in stationary sales to compete more effectively on the market. At the end of May, Nike employed about 77.8 thousand. people around the world, including retail and part -time.

Where will the cuts be?

The decision on release appeared shortly after the announcements of Elliott Hill from June, when he talked about the “transformation” of the company’s structure into more flexible inter -departmental teams, focused around sport. The new organization of work has – as Nike emphasizes – “to put sports and sports culture again in the center of activities and build stronger relations with consumers and athletes.”

Reductions of full -time jobs will not cover activities in the EMEA region (Europe, Middle East and Africa) or the Converse brand. For now, however, it is not known exactly how many employees will lose their positions – says CNBC.

These are not the first cuts

Nike had already announced a reduction in employment by 2 % in February 2024, which meant over 1,600 jobs. The decision was then aimed at reducing costs in the face of weaker demand.

In June this year, the company also announced a reduction in production dependence in China intended for the American market. The goal was to alleviate the impact of import duties, especially after a forecast smaller than expected revenues in the first quarter.

Restructuring and current reductions are to help the giant regain competitive advantage and restore stable growth.