Samsung the Frame and The Frame Pro – works of art of modern technology

Samsung TV Display

This year, the iconic Lifestyle TV Samsung The Frame has a new, more advanced version – The Frame Pro (LS03FW). The new model is distinguished by the One Connect wireless module, which ensures even greater assembly flexibility. Instead of connecting cables directly to the TV, just use the module, which helps maintain order and aesthetics around the screen. Among the new functions, it is also worth mentioning Art Home – a solution that allows the presentation of carefully selected works of art, which are regularly updated by professional curators. What else distinguishes this model and this year’s “classic” The Frame (LS03F)?

Samsung the Frame Pro (LS03FW) – design that crosses borders

The Samsung The Frame Pro LS03FW TV (available in sizes 65, 75 and 85 inches) is distinguished by a number of functions combining advanced technology with aesthetics reminiscent of a traditional image. His design is inspired by a work of art – thanks to a slim form reminiscent of a real image frame and a matte screen coating, which eliminates reflectors and reproduces the texture of the canvas, the TV after turning off the display of the content becomes a decorative element of the interior. In addition, The Frame Pro with the One Connect wireless module1 It facilitates the arrangement by hiding the wires and enabling connecting all devices in one place, without a mess around.

This model is not only a beautiful frame, it is also a rich interior that the art mode offers2. It means to present works of art, its own photos or personalized graphics and wallpapers generated by AI, instead of a black, switched off screen. It is worth emphasizing that thanks to motion sensors and light, brightness and shades of the displayed image are always perfectly matched to current lighting conditions.

What’s more, this model provides viewers:

  • high 4K UHD image resolution,

  • refresh rate up to 144 Hz,

  • HDR support (HDR10, HDR10+, HLG),

  • very high color saturation (Pantone Validated certificate),

  • Deep black and a wide range of dynamics thanks to Quantum Mini Led Slim. This technology is precisely controlled by the patented Mini LED diodes – the innovative method of highlighting them ensures a distinct and accurate contrast.

LS03FW also has a full set of modern connectors-4 HDMI 2.1 inputs, 3x USB, Wi-Fi 5/Bluetooth 5.3, Ethernet, optical and other options. Thanks to this, we can connect several devices to the TV (e.g. consoles, players, soundbars) at the same time, gaining the full capabilities of HDMI 2.1 ports.

Of course, The Frame Pro is also equipped with a number of Samsung Vision AI functions – artificial intelligence adapts image or sound settings to our preferences, ensuring an unparalleled experience of watching your favorite programs or movies.

Samsung the Frame (LS03F) – TV framed in a frame like a picture

Samsung the Frame LS03F (available in sizes 32, 43, 50, 55 and 65 inches) redefines the concept of home entertainment, combining art with the latest technologies, AI intuition and premium class design – this is the perfect choice for people who value style and innovation. Samsungthe Frame 2025 has been designed so that it resembles a real image – an ultrasmuk housing, replaceable frames in different styles3 (classic, modern, metal), matte coating minimizing reflectors and slim-fit assembly, make it fall flat to the wall. And all this thanks to the attached handle in the set4. In turn, the One Connect module in The Frame allows you to hide all cables and connections in one discreet housing, increasing the aesthetics of interior design and freedom of installation.

Of course, like The Frame Pro, it is also equipped with Vision AI technology and 144Hz traffic liquefied (55 and 65 -inch models) and art mode. After turning off the image, the TV changes into the gallery – it presents known works, photographs and user photos with the possibility of personalizing the exhibition. Art Store provides access to thousands of works of the largest museums and contemporary artists, cyclical thematic selections of works and the function of my collection for private memories. In addition, LS03F is equipped with a generative wallpaper that allows users to create dynamic, personalized graphics that transform the screen into a unique artistic canvas matched the likes of the household. The new option is based on artificial intelligence and allows you to generate graphics according to selected categories or motifs, ensuring full personalization of space.

QLED image quality allows you to enjoy realistically displayed content when the TV is turned on and a picture like from the gallery when we turn off TV. The matte coating of the screen eliminates reflections, even in bright rooms, making the image even reminiscent of a real canvas. Quantum HDR and support for HDR10+ mean a wide range of contrast and more intense colors. The Frame also has one HDMI2.1 port, which allows the full use of modern image and sound shipping standards on one device connected to this port.

The perfect duo for your living room – lifestyle TV Samsung and Soundbar

Having an extremely beautiful TV, it is worth thinking about a soundbar, which will not only look elegantly, but also will take care of the perfect sound in our home. And these are the Samsung soundbars from the Ultra Slim series. HW-S800D, HW-S801D, HW-S700D and HW-S701D models are distinguished by a unique, slim design with a depth of only 4 cm. They have been designed so that they perfectly match the space under the TV mounted on the wall, and their minimalist design makes them perfectly fit into any interior.

The HW-S800D and HW-S801D models offer a multi-channel 3.2 surround sound, which surrounds the sound on each side, providing a cinema experience in the home interior. What’s more, like Q-Seria models, the Samsung Ultra Slim soundbars support Q-Symphony technology, which synchronizes the sound of the TV and the soundbar for an even better spatial effect. Therefore, the combination of The Frame or The Frame Pro with the soundbars
From the Ultra Slim series, it is a perfect set that will not only be pleasant to the eye, but will delight with its functionality even the most demanding users.

Samsung the Frame and The Frame Pro are more than TVs – these are modern works of art that are part of the aesthetics of the interior as much as in the needs of a modern user. Models from 2025 combine minimalist design, high image quality and intelligent AI technologies with unique Art Store experience and art mode. Thanks to the unique functions (One Connect wireless module, generative wallpaper, Vision AI or the 144 Hz Lope) The Frame and The Frame Pro become the heart of home space that impresses at many levels.

And when you combine them with the Samsung Ultra Slim ultra -highlight soundbars, you get a set that not only looks like a catalog, but also sounds like in the cinema. It is a solution for those who value style, quality and refined details – in every inch and decibel.


1A separate power cord required is included in the set.

** The One Connect wireless module may not work properly if it is behind an obstacle, e.g. a wall hindering the connection to the TV at home or when it is placed in a closed metal cabinet.

*** Working distance may vary depending on the environment.

2The TV operating in the Art mode still consumes electricity.

** To access the full offer, a paid subscription is required. Works of art in the Art Store may change without prior notification.

3Replaceable frames are sold separately. The availability of styles and colors of frames may vary depending on the size of the TV.

4The handle is included with the TV – you do not need to buy it separately for a standard horizontal installation.

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