Revolution in the Lidl app. There will be new benefits for customers
Lidl is introducing new features to its app, offering customers additional discounts and rewards for points. What changes await Lidl Plus users? Check what you can gain.
Lidl in Poland announces significant changes to its loyalty program, which offers users of the Lidl Plus application additional discounts and benefits. The chain decided to expand its offer by introducing a new function called “Benefit Plus”, which aims to reward customers for their purchases.
In messages promoting new opportunities, Lidl encourages its loyal customers to take advantage of the offer that will allow them to derive additional benefits from external partners. It is worth emphasizing that these benefits are not provided directly by Lidl, but through partners, which means that the conditions of their use are set by external companies cooperating with the chain.
New rewards in the Lidl Plus application
Another novelty that Lidl intends to introduce to the application is a point reward system. According to reports from the German magazine “Lebensmittel Zeitung”, application users will be able to collect points for their purchases, which can then be exchanged for various prizes. Currently, the new system is being tested in Switzerland, where for each franc spent, the customer receives one point, and after collecting 100 points, he or she can choose a reward from over 250 available in the application.
The point system, although currently tested only in Switzerland, is to be implemented in other European markets in the future. Switzerland has previously been a testing ground for other innovations related to the Lidl Plus app, suggesting the new system could be part of a larger loyalty program development strategy.
What will changes in the loyalty program bring?
The new solutions are aimed at increasing the attractiveness of the Lidl Plus application and encouraging customers to use it more often. Thanks to the new functions, loyal users will not only be able to benefit from additional discounts, but also collect points that can be exchanged for specific products, which further increases their involvement in shopping at Lidl.
The upcoming changes in Lidl’s loyalty program show that the chain focuses on innovation and the development of customer relationships through modern technological tools. Extending the offer with a point reward system can significantly influence consumer loyalty and increase their motivation to make regular purchases.
Poles love loyalty programs
According to the ARC Rynek i Opinia study, details of which are published in “Rzeczpospolita”, the number of consumers using loyalty programs has increased significantly.
As much as 72 percent Poles declare that they use at least one loyalty program, which means an increase of as much as 8 points. percent compared to last year. In 2022, 62 percent used such programs. respondents.
The authors of the study point out that the significant increase in the number of users of such programs is not due to the appearance of a new player on the market. It was developed by market leaders in the grocery store category, primarily Biedronka and Lidl.
