Record optimism among investors. CBRE publishes a report
Investors return to the real estate market. 2025 brings reflection, new strategies and an increase in the importance of the Living sector.
2025 brings a clear improvement in moods on the European real estate market. The CBRE report “European Investor Investions Survey 2025” shows that nearly 75 percent. Investors provide for full investment revival this year. Over 90 percent respondents declare their intention to maintain or increase purchases, and 75 percent. It also plans to increase sales activity, which can positively affect market liquidity.
What to invest in?
The Living sector, including apartments for rent, PRS, dorms and houses for seniors, is currently the most popular – 32 percent chose it. respondents. Logistics (27 percent) and offices (16 %) came behind him. The growing interest also applies to hotels and trade. In alternative investments, dormitory and data centers gain significance, which attract capital thanks to the development of AI and technology.
The vast majority of investors – as much as 92 percent – plans to maintain or increase purchasing activity, and 79 percent declares similar intentions regarding sales. This indicates a clear increase in readiness for transactions and the reconstruction of liquidity.
In 2025, investors are increasingly leaning towards Value-Add, Core Plus and opportunistic strategies. At the same time, institutional funds remain more careful – 81 percent. of them prefers Core and Core Plus strategies.
In the list of countries with the greatest investment potential, Great Britain remains. Spain and Poland were in the next places. Warsaw was promoted to the top five of the most attractive cities for foreign investors, gaining three items compared to the previous year.
Sustainable development and ESG play an increasingly important role – 95 percent. Investors include them in their strategies. 83 percent They are ready to pay more for assets that meet high ecological standards.
The main challenges are still differences in the price expectations of the parties and geopolitical uncertainty. An additional risk factor are rising operating costs, especially visible in Great Britain.
