Real estate market in the era of turnkey revolution – new challenges
Just a few years ago, the turnkey apartment was an addition to a narrow group of customers. Today, it is often a factor that determines the success of the investment, which is an integral part of the developers’ offer. This is perfectly shown by the example of a ready -made apartment.
New customer, new priorities
The Polish housing market matures and naturally heads towards the service model, well known from Western European countries. Today, the customer buys not only space, but the whole process of its creation. From the design, through finishing, to full equipment.
– Today’s client is a professionally active person who does not want to waste time on the apartment. He expects a ready product-without stress, hidden costs or long renovations-explains Agnieszka Janus-Kisielewska, development director of the company Ready Flat.
This is confirmed by the data from the Otodom and Thinkco report “Direction: apartment 2030” according to which as much as 65 percent. buyers in large cities are considering buying a turnkey premises, and for 41 percent. This is one of the key selection criteria.
A trend that cannot be ignored
Adding a turnkey option is not only a response to the customer’s needs, but also a specific business decision. – We see more and more clearly that buyers no longer want to invest time in interior finishing, especially if the apartment is bought for rent. Investors are looking for ready solutions and invest in apartments that they will be able to rent immediately. That is why the turnkey service is gaining in importance and is no longer treated as a luxurious option, but as a standard – adds a part of ready apartment Mariusz Gajżewski, Head of Sales & Marketing and Communication BPI Real Estate Poland.
Today, not only investors, but also individual customers use such comfort. More and more people buying apartments for their own needs choose a comprehensive service that avoids stress and save time, removing the obligation to coordinate both the interior design and the entire finishing process.
What to do if the developer does not offer turnkey finish?
The ready apartment meets these challenges, offering developer companies a proven cooperation model, based on experience gained in the implementation of over 2,500 turnkey apartments. Thanks to this, it is possible to implement a new finishing standard without creating additional operational structures.
– Our company offers ready -made finishing packages, showrooms, design and executive team, as well as full service service – from the moment of designing to the commissioning of a ready premises to the client – explains Tomasz Stojowski, leader for business clients.
The apartment is a lifestyle product today
– Contemporary interiors are to be flexible and tailored to the changing lifestyle of the inhabitants – hence the growing popularity of modular solutions, space zoning or materials inspired by nature. Our architects are well aware of this and approach each client in an individual way – adds Dominika Galant, manager of the customer service department ready apartment in the Tri -City.
ShowRooms of finished apartment – quality that you can see
To enable customers a full sense of comfort, five showrooms were created in the largest Polish cities – in Warsaw, Łódź, Katowice, the Tri -City and Poznań. These are spaces in which customers can find out live the quality of materials and see how the projects look in reality.
Aesthetics speaks of status. And the status sells
Today, the interior is also part of personal branding. The apartment is not only to be comfortable – it is also to express who we are, how we spend time, how we want to be perceived. – We design interiors that are not only beautiful, but also life. Those to which you return with pleasure, “say company representatives.
A well -designed interior, presented in a well -thought -out way, so it becomes not only a practical proposition, but also a declaration of style and aspiration. For many customers, it is just as important as location or price today.
Ready apartment – finishing partner for developers
The company has been present on the market for nine years and during this time has already implemented over 2,500 apartments. Currently, it implements over 1000 finishes a year, providing interior ready to live. It offers a proven process, functional projects and full performance. The offer includes not only the standard finish, but also custom -made furniture – from modern kitchens, through functional wardrobes, to designer solutions that fully use space.
Comprehensive approach to finishing – the key to success on the real estate market
The Polish real estate market matures, and customer requirements are growing with it. The area and location itself are not enough. The added value: functionality, aesthetics, comfort and time saving. Turfinth -finished flats respond to these needs. This is not only a competitive advantage, it’s a new standard. Today, the question is no longer whether it is worth offering a turnkey finish – only with whom and when to implement this standard. A ready apartment is an experienced partner who will help you increase the value of investments, speed up sales and increase customer satisfaction. More information about the company: GotoweMeszkanie.pl
Author: Karolina Dokić-Pietuszko
