Rafał Brzoska ridiculed Meta. The president of InPost exposed the truth about bigtech
Meta did not send a delegation to the meeting of the parliamentary committee on fraudulent advertising. The president of InPost, Rafał Brzoska, left no stone unturned on the giant.
On Thursday, September 17, the Sejm Digitization Committee met to discuss advertisements using generative artificial intelligence and images of famous people. Such materials may lead users to fake investments and fraud attempts. Representatives of the Polish branch of Meta, the owner of Facebook and Instagram, were invited to the meeting. As Rafał Brzoska reported, no one from the company announced their presence.
“It is difficult to find a greater expression of contempt for the Polish Sejm, the government and all Poles” – said the head of InPost.
He accused Polish Facebook managers of not wanting to publicly explain the platform’s actions.
Meta makes money from fakes? The false advertisement with Brzoska was the final straw
The president of InPost has been fighting for months against advertisements illegally using his image. False materials appeared on social media showing him, among others, in handcuffs and surrounded by police officers.
Rafał Brzoska called on the management of the Polish branch of Meta to disclose the scale of advertising revenues related to fraud. “Show your faces and tell us how much you earn from the scam,” he appealed. He demanded a decisive response from politicians.
PLN 760 million from scammers’ advertising? A report on the dark influence of Meta
The dispute was intensified by a report by the Instrat Foundation. According to analysts’ calculations, Meta’s revenues from broadcasting fraudulent advertisements in Poland may reach PLN 760 million annually and constitute over one third of the company’s domestic revenues.
Instrat also estimated that suspicious campaigns are responsible for nearly 11%. total reach of sponsored content displayed in Poland. The foundation used, among other things, Meta’s data previously disclosed by Reuters.
As if nothing had happened. Meta rejects the calculations: “The report is fiction”
Meta strongly disputed the foundation’s findings. In a comment for “Rzeczpospolita”, she called the report “custom-made fiction” and accused the authors of incorrect definitions, incorrect assumptions and too small a sample. The company claims that the authors wrongly considered each ad removal to be a case of fraud. It also challenges conclusions based on data from a single profile designed to attract specific categories of advertising.
Meta says it removes fraudulent content when it is detected and cooperates with law enforcement authorities. Brzoska replies that if the company does not agree with the report, it should present its own data or take the case to court.
