Poles complain about shopping centers. We know what the reasons are

Poles are increasingly visiting shopping centers, but their satisfaction is decreasing.

The latest study of Inquira shows that in 2024 the percentage of customers satisfied with the last visit fell to 77 percent, i.e. 14 percentage points less than a year ago. At the same time, more and more people regularly visit galleries – 44 percent. respondents appear there at least once a week, and 6 percent Even every day.

More and more visits, but less satisfaction

The study showed a significant decrease in the level of customer satisfaction. In 2023, 91 percent declared positive experiences. visitors, while in 2024 only 77 percent Poles are increasingly using different centers – 46 percent. He visits two galleries, and 24 percent Even three.

How often do Poles visit shopping centers?

Up to 44 percent respondents look into the shopping mall at least once a week. In 2024:

23 percent He does it once a week (an increase from 19 % in 2023),
15 percent comes 2-3 times a week (increase by 1 pp),
6 percent daily (increase from 4 % in 2023).

Most visitors cover a route longer than 20 minutes (40 percent) to the shopping center, while 29 percent I need 11-20 minutes for access, 25 percent -6-10 minutes, and 6 percent less than 5 minutes.

What discourages customers from shopping in galleries?

The most frequently indicated barrier in visiting shopping centers is the lack of purchases (36 percent in 2024 compared to 51 percent in 2023). Crowds are also a growing problem – this factor already discourages 33 percent. customers (increase from 22 %). The number of people who prefer shopping online or in smaller stores is also growing – with 12 percent. in 2023 to 19 percent in 2024

Shopping centers are not only shopping

Visitors use many additional services available in the galleries:

89 percent customers are visited by restaurants and cafes,
75 percent uses entertainment, e.g. cinemas,
57 percent chooses services such as a hairdresser or mail,
33 percent He visits playrooms for children.

Unfortunately, as the authors of the study notice, interest in additional services is gradually decreasing, and the largest decrease was recorded in the service points category.