New format of shopping malls. Posnania indicates the direction

The summary of last year’s tenants in shopping centers prepared by the Polish Council of Shopping Centers (PRCH) clearly indicates their increase of 4.3 percent. The year 2024 also brought a greater visit to shopping malls.

– These results are both the growing purchasing power of consumers and changes in the structure of the centers’ offer. Here, objects such as Posnania, offering the full model of brands in the latest formats and on large areas in combination with gastronomy and entertainment, are certainly an advantage – notes Marek Ćwiek, director of Posnania, in an interview with “Wprost”.

As he indicates, in the last two months of the year, the increase in turnover was even higher, which shows how important pre -Christmas purchases and promotional campaigns in this period are for clients.

– In Posnania, we offer unique pre -Christmas attractions and enrich them all the time. This year, in addition to the wonderful decorations and the village of Santa Claus, from November we invited our clients to the magical light maze. The key from our point of view is to delight and surprise customers. This means that they visit Posnania more willingly than other shopping centers – says Marek Ćwiek.

Why does Poznań Posnania attract crowds?

Poznan Posnania is one of the places that can boast of better results than the average. This is a multifunctional center of the latest generation with an area of ​​100,000. sq m, which is currently the most fashionable, not only purchasing, destination of the capital of Greater Poland.

– In 2024, Posnania once again proved its position on the market, achieving results exceeding the domestic average. The turnover of our tenants increased by over 6 percent. In addition, we are observing an increase in purchasing conversion in a row, which translated into a nine percent increase in average basket year on year. The new, spectacular openings at the turn of 2024 and 2025 will certainly strengthen the attractiveness of Posnania as a destination going beyond traditional shopping center – says Marek Ćwiek and as an example he gives FastTrack, which is the longest electric go -kart track in Poland, which significantly extends the time spent by customers in the gallery.

Food zones in shopping malls

The PRCH report shows that dynamic development was recorded in shopping centers of services, entertainment and health. The director of Posnania confirms this trend and indicates that it was, among others, the expansion of the gastronomic offer has contributed to such great results of the Poznań gallery.

-Food Fyrtel-a year-round, original food hall in Posnania-enriched with several new tenants, and events implemented in this space, directed mainly to the local community, perfectly match the strategy of Posnania, which actively supports socio-cultural initiatives and is involved in the region’s life-notes Marek Ćwiek.

A new era of shopping malls

The presence of luxury brands is becoming more and more important for customers visiting shopping malls. The example of Posnania illustrates it greatly.

– The past year was a period of consistent strengthening of Posnania on the domestic market. This is confirmed by the first opening of the Victoria’s Secret salon outside Warsaw, which complements our rich offer of Premium brands. In 2024, Boss, Pinko and Rosenthal also joined the group of tenants, and brands such as Calliope (the first salon in Poland) and Auroria came to the Poznań market – says Marek Ćwiek.

Director of Posnania indicates that success is not only a wide and unique offer, but also care for customer experience (customer experience). In this respect, the facility offers over 40 services and amenities.

– In the coming year we are counting on a further increase in visitors and turnover, which will allow to achieve high results of tenants. The key to success is for us constant development, expanding the functionality of the shopping center and enriching the offer. That is why Posnania is consistently strengthening its position as a multifunctional, omnichannel space, combining retail, services, gastronomy and entertainment – sums up Ćwiek.