Mat and magic – or how Samsung tames reflections

In the world, OLED – where each pixel shines or expires independently – a flash on the surface is an eternal enemy: it spoils contrast, loses details, disturbs immersion. And yet we watch movies to move to the world of stories, not to fight your own image and light reflections on the TV screen.

Samsung in 2025 solves this problem with the arsenal of new technologies – using AI and, above all, introducing an improved Glare Free matrix – and tries to propose the viewers a compromise almost perfect: a matte surface, but without compromise in image quality.

How it works (and why is this challenge)

Let’s start from scratch: the matte screen can not be just matte as a piece of paper – because then the light would also distract from the image, deteriorating sharpness, colors or contrast. In the case of OLED TVs, where the key is perfect black, every “blur” of reflexes is a risk that the dark parts of the image will become gray and the details will disappear.

Samsung, therefore, proposes a low reflection coefficient, designed to distract light from outside rather than in the image. This outer layer (anti -reflective) does not interfere directly in pixels – it is simply intended to weaken the reflections of light without deterioration of image quality.

A layer of intelligence was added to this physical solution – Gamma AI – that the screen reacts to what is happening in the room: is it light or dark.

Our improved gamma regulation technology uses artificial intelligence algorithms to analyze the average brightness of each scene in real time, and then automatically adapts the value of gamma to the surrounding lighting – explains Mirae Shin from the Samsung Electronics image quality laboratory.

– For example, when watching dark content in a light living room, the value of gamma is regulated so that the shaded areas on the screen are brightened enough to keep the details without losing visibility due to light from the environment – he adds.

When watching bright content in a dark room, the gamma value is adapted to minimize reflectors in the bright fields of the image and increase the contrast. When the environment suddenly changes from dark to light, just like when the lights in the cinema ignite, shady image fields can temporarily lose visibility. Also in such cases, gamma correction makes dark areas immediately visible.

In addition, Samsung turns the panel brightness (by ~ 30 % compared to previous models) to “break” the environment of the environment and stop the contrast where it is to act – in the dark and bright scenes of the film, in darkness and light.

Among the new Samsung OLED from 2025, the S95F line stands out (various diagonals: 55 “, 65”, 77 “, 83”). Such a matrix can also be found on Samsung 8K Mini LED (QN990F, QN900F) TVs, but a similar coating is used on The Frame TVs. As for Samsung OLED, they are distinguished not only by the Glare Free matrix coating, whose task is to eliminate light reflections and ensure optimal visibility and contrast even in bright rooms – all without deterioration of contrast or level of black.

This is confirmed by the “Real Black” certificate, issued by the leading German Institute of Electrical Certification Verband der Elektortechnik (VDE). It guarantees that OLED displays generate clear images, free from reflections and reflections of light with close to ideal depth of black (below 0.005 rivets in a dark environment). This color is also reproduced exactly in light -lit rooms, as well as in direct exposure to sunlight. Thanks to this, viewers can enjoy a crystal clear image with a deep, closer to a real shade of black.

The most important features of Samsung OLED 2025 models (with Glare Free)

• Glare Free – anti -reflective coating, reduction of reflections from the environment (daylight, lamps) by up to over 25 % compared to previous generations.

• Gamma AI – intelligent gamma correction in real time, adapting the image parameters to the brightness of the environment.

• Increased brightness – brighter matrices by ~ 30 %so that they can “pierce” the environment of the environment.

• Black and contrast without compromise – thanks to the ability to turn off each pixel independently (feature OLED).

• Ladying of the movement to 165 Hz – a very fluid image, especially in dynamic scenes and games.

• AI NQ4 Gen3 processor – a central unit responsible for scaling, image adaptation and the use of artificial intelligence algorithms.

• Compatibility with NVIDIA G Sync (I VRR/FreeSync) – for players: liquidity synchronization, elimination of movement artifacts

• Certification and external tests – Samsung emphasizes that Glare Free was verified by the organization. Solutions street testing reflective standards (UGR).

Matte OLED – revolution, compromise or attempt to tame?

Samsung OLED 2025 is close to ideal. But he doesn’t promise miracles. Rather, this is a stage in evolution: from olers shiny like mirrors to adaptive olets that try to cooperate with light instead of fighting it.

Matt coating, intelligent gamma adjustment, brightness, contrast, liquidity – these are all the elements that Samsung OLED connects. Only in this way – not by giving up quality – can become something acceptable to demanding fans of movies or players.

Who is such a screen for? For those who have a living room with windows, daylight, side lamps-for those who want to have OLED, but do not want to cover windows or watch only at night.