Lego and Nike in an unusual collaboration. This could be a hit!

Lego and Nike, two world-famous brands, have announced their collaboration. The partnership will see the creation of a series of co-branded products, content and experiences. The information was provided in an official press release.

Nike collaborates with Lego

The aim of the cooperation between the two companies is to promote sports and creative play among children and their parents. The project is to start next year and will be aimed at a global audience.

The long-term partnership aims to show the important role play plays in shaping the lives of children and young people, according to representatives from both companies. The collaboration also builds on previous initiatives to support children, such as the efforts to establish June 11 as International Day of Play, which was supported by Lego and Nike.

The Lego Group’s Vice President of Brand Development, Alero Akuya, expressed her enthusiasm for the partnership with Nike, emphasizing that together the companies intend to combine creative play with physical activity, creating innovative solutions that will engage and inspire children around the world to develop their imaginations.

Cal Dowers, Vice President of Global Kids Products at Nike, Inc., added that the goal of the partnership is to create a more accessible and inclusive future where kids of all ages and abilities are more motivated to be physically active. Together with Lego, Nike wants to invite all kids to explore new approaches to sports and creative play.

At this time, no details have been revealed regarding specific products that will be created as a result of the collaboration, however, the first graphics promoting the partnership between the two brands have already been published.