It will be a revolution at PKP. They are preparing a loyalty program and cheaper tickets
Cheaper tickets on trains thanks to the loyalty program? It is to be possible in a while. PKP returns with a spectacular idea and announces discounts for frequent travelers.
Loyalty programs are not just the domain of retail chains. Well -known carriers are also increasingly choosing them. Currently, in the aviation industry, it is popular, among others Wizz Discount Club, which entitles you to use in many attractive discounts. Of course, they only apply to club members. PKP railway carrier is preparing a similar action.
Loyalty program at PKP
The idea of PKP Intercity to introduce a loyalty program was already loud a few years ago. It is known that the work on the project has now been resumed. The guide wants to offer tourists discounts and many benefits to encourage more frequent use of trains.
The president of PKP Intercity Janusz Malinowski announced that this time it would not end with the plans and that the company is to start different. “Those projects are definitely closed. They did not see the level of concept. We are considering various options, but what we know now is the fact that we can offer permanent passengers, among others Discounts on subsequent travels, “said Malinowski. It seems that the more we drive, the less we will pay for the tickets.
We will only meet the details of the PKP program
It is not yet known what exactly tourists in Poland will be able to expect, but it is likely that an external partner will also be involved in the PKP loyalty program. How this type of service operates with rail carriers can be observed in other European countries. For example, in Germany we will use Deutsche Bahn. We are talking about a pre-paid card system, thanks to which we can order tickets with a 25 or 50 % discount. Ceke Drahy also has an interesting offer, where passengers collect points for journeys, and then exchange it for tickets to cultural facilities. For this you can count on additional promotions.
Programs of this type look attractive, so if the novelty appears in Poland, tourists will certainly not pass by the proposal indifferently. Currently, PKP can benefit from standard discounts, including student, for a senior or cheaper offers with loved ones. For this there are special Super Promo tickets or occasional discounts.
The new program at PKP is to be a response to great interest in the carrier’s services and good sales results. The number of travelers last year was even greater relative to 2023 and is still growing. PKP Intercity estimates that by the end of 2025 it will transport 88 million people, and in 2030 it can be even 110 million.
