It has never been so good in this industry. New companies register for power
The industry of organizations of events, congresses and conferences in Poland is developing dynamically. In 2024, as many as 1.5 thousand were registered. new companies.
This means that on average four new activities were created every day. In total, there are almost 6,000 in Poland. enterprises dealing with the organization of events. What’s more, the number of companies suspending operations has fallen for the first time in eight years.
The number of suspended activities decreases. The first such result for a long time
According to data analysis from the National Court Register, carried out by Dun & Bradstreet on behalf of Clickmeeting, the number of suspended activities in the event industry fell by 4 percent. Compared to 2023, in all of 2024 entrepreneurs suspended the activities of 341 companies, which is the first such decline from 2016.
Event companies in an increasingly better financial condition
In addition to the increase in the number of new companies, their financial situation is also improved. In 2024, 53 percent companies in the industry were in good or very good financial condition – it is 6 percentage points more than a year earlier. Only 12 percent activities were in a bad financial situation. Experts indicate that positive results were influenced by, among others Better financial liquidity, cost optimization and increase in profitability.
Online events. The future of conferences and training?
Online events, which have gained importance in importance during Pandemic and are still eagerly chosen. According to clickmeeting data, events related to the medical, coaching and psychology are particularly popular.
One of the greatest successes of 2024 was an online conference for coaching experts, which was among the five record events on the Clickmeeting platform in terms of the value of tickets sold. 881 tickets were sold, generating revenues of 96.1 thousand. zloty.
– Poles appreciated the convenience and savings of online events. Even the lack of pandemic restrictions will not stop this trend – says Martyna Grzegorczyk, marketing manager clickmeeting. – Online events allow you to reach a wider group of recipients, eliminating geographical and financial barriers.
