In 2024, Samsung soundbars will be number one on the Polish market
Samsung soundbars remain very popular on the Polish market. According to data from the research company GfK, in 2024 as many as 7 out of 10 most frequently purchased soundbars in Poland will be models of this brand. Poles are increasingly deciding to buy a soundbar together with a TV to ensure spacious sound and real emotions while watching.
A soundbar is an external audio system that enriches the sound experience when watching movies, sports or playing console games. Samsung offers a wide selection of soundbars in various price ranges, from models with a subwoofer for everyday use to more advanced sets with rear speakers that, when combined with a Samsung TV, create a cinematic experience.
According to GfK data, in the period from January to August 2024, 7 out of 10 most frequently purchased soundbars are Samsung models. Also in terms of sales value, 7 models of this brand were in the TOP 10. The highest position is taken by the HW-Q990 model from the Q series, offering multi-channel 11.1.4 surround sound. With 11 channels, a subwoofer and 4 upward-firing speakers, users can feel the sound surrounding them from all sides, intensifying the experience.
Q-Symphony: Surround Sound Harmony
Customers increasingly value technologies that allow for full immersion in the film world. GfK data shows that 6% more models with rear speakers (HW-Q990 and HW-Q930) were sold between January and August 2024 compared to the same period in 2023.
This means that every fifth buyer of a Samsung soundbar chooses higher-end models. Key features of these models include wireless rear speakers that reflect sound off walls and ceilings, and Q-Symphony technology that synchronizes the TV and soundbar speakers to create a cohesive soundscape. In 2024, the popularity of these audio systems increased by 7% compared to the same period in 2023, which shows that viewers are looking for intense and realistic sound.
Why choose a Samsung soundbar?
Samsung soundbars offer not only high sound quality, but also a number of useful functions. Q-Symphony is an innovative technology that allows the TV speakers and soundbar to operate simultaneously, creating a harmonious and optimized sound. Its new version optimizes sound from all channels, and artificial intelligence improves sound objects extracted from the original audio source.
The Q-Symphony feature is available on the Q-Series and Ultra Slim models, which together account for 73% of Samsung soundbar sales. It is compatible with Samsung TVs such as Neo QLED 8K AI TV, Neo QLED 4K, OLED, QLED and The Frame.
Samsung soundbars are also easy to install. The Q-Series, Ultra Slim and S-Series models offer Wireless Dolby Atmos, eliminating the need for cables and enabling a wireless connection to your TV. Thanks to Dolby Atmos technology, users can enjoy surround sound without the hassle of tangled wires.
All technologies in Samsung soundbars were created and tested at the Audio Lab in California. Experts in audio innovation have used advanced acoustic technologies to provide viewers with perfectly balanced, spacious sound that fills the room.
