House in Spain, Tesla in the garage, silence on insta. This is what wealth looks like today
Luxury no longer screams the logo. Today, the status is marked by an apartment at Złota Street, a house in Spain and a quiet electrician. Check what really impresses the elites.
Just a decade ago, luxury was defined quite clearly: the villa under the city, the holidays in the Maldives and the Mercedes S -class were enough to be considered a successful man. However, times have changed, and with them – symbols of social status.
As reported by “Business Insider Polska”, today prestige is increasingly evidenced by much less obvious elements – those that are not necessarily conspicuous, but for the initiated are a clear signal of belonging to the financial elite.
Apartment at Złota Street in Warsaw, a property in Spain or a premium electric car – according to the website, new signs of luxury that displace traditional ideas about wealth.
New symbols of luxury – it is not enough to “have money”
“Business Insider” refers to the KPMG report, which shows that there are already over 73,000 in Poland. people who can be considered “very rich”, i.e. earning over a million zlotys gross a year. In addition, over 58 thousand Poles have assets exceeding a million dollars. In this reality, luxury has become more subtle – and thus more difficult to define. As experts cited by the service note, having money alone is not enough. The way they are published. What matters is not only what you have, but where you have it and how you use it. Having an electrician, like Porsche Taycan or Tesla, ceases to be only an ecological choice – this is a clear signal of belonging to a group of modern, conscious elites. Although in the case of the latter it is also a somewhat political choice.
Discreet luxury instead of ostentatious wealth
Today, wealthy people are increasingly focusing on the so -called “Discreet luxury.” More and more rich Poles are choosing good recognizable only for the initiates: intimate housing estates in Spain, limited editions of watches or service in the field of Concierge Lifestyle. These types of status symbols act like subtle codes – read only by other members of the elite.
As “Business Insider” notes, this clearly shows that the definition of luxury is becoming more and more complex and dependent not only on the amount on the account, but on lifestyle, awareness and unique choices. And although this “discreet luxury” has been for decades – and even centuries – the indicator of financial elites, in Poland the turn of the 20th and 21st century. Some of the freshly baked millionaires liked financial ostentatiousness with a flashy logo in the lead role.
For the old guard, with not only a financial pedigree, the apartment at Złota Street in Warsaw will always be too challenging. Instead of Spain, they will choose Portugal or Montenegro. Electricians with the Tesla logo will change for restored Aston Martin, and in a shopping Rodeo they will always be willing to Fangor, Stażewski or Juszkiewicz. However, these are details – the change of direction counts. And this one is determined.
