Forget about France. This country is a new tourist gem
Spain, tempting with sun, cuisine and unique climate, attracts more and more travelers and is on the way to soon becoming the most visited country in the world.
France is a country where elegant seaside resorts intertwine with vibrant cities and idyllic villages. It’s no wonder that every year it attracts crowds of travelers from all over the world, tempted by its rich cultural, gastronomic and historical offer. The GlobalData report indicated that France has become a leader in world tourism, welcoming over 93.7 million foreign tourists.
France loses its crown. Spain is the new king of tourism
As it turns out, however, French domination may not last long. According to the NextGen Travelers and Destinations report prepared jointly by Google and Deloitte, the title of the most visited country in the world will soon go to Spain. By 2040, up to 110 million travelers may reach the Iberian Peninsula, overtaking not only France but also the United States.
Spain has already broken tourist records this year, attracting as many as 55.5 million people in the first half of 2025. Compared to the same period last year, this is an increase of over 4%.
Most travelers came from Great Britain, Germany and France. The most frequently visited regions are Andalusia, Catalonia and the Canary Islands.
Spain attracts tourists from all over the world
The increased interest in Spain should not be a surprise to anyone. This country located on the Iberian Peninsula is the essence of the southern lifestyle – full of sun, aromatic tapas, and flamenco music.
From the bustling city of Barcelona through the picturesque towns of Andalusia to the rugged beauty of the Pyrenees peaks to the history-filled corners of the Basque Country – each region tells a different but equally stunning story.
It is this diversity that makes Spain attract like a magnet. Culture lovers can admire Gaudi’s works and walk in the footsteps of Don Quixote, those looking for culinary experiences can try tapas in tiny bars and discover the wines of La Rioja, and those craving nature can go hiking in green Galicia or surf on the Atlantic waves.
