Entrepreneurs make this cardinal mistake. The data leave no illusions

Only 25 percent Local companies in Poland have its own website, although as much as 68 percent. Poles check their opinions about them before making a purchase.

This is the result of Trustmate.io research. In the era of digitization, presence on the web becomes crucial for business success.

Online reviews. A decisive factor for customers

Studies show that as much as 68.28 percent Poles regularly check their opinions about local companies before choosing a service provider. Of which 27.24 percent He does it “always” and 41.03 percent “often”. People from the Lubuskie, Pomeranian, Warmian-Masurian and West Pomeranian voivodships are particularly active in reviewing reviews.

– Local companies must understand that the Internet is not an addition, but the foundation of success. Investment in the website and taking care of positive customer reviews is the key to long -term competitiveness – emphasizes Jerzy Krawczyk, president of Trustmate.io.

Who reads reviews more often and who is less often?

Sex: Women and men check their opinions to a similar extent (68.9 percent and 68.04 percent). However, more men do this “often” (43.8 percent), while more women choose the “always” option (29.7 percent).
Age: Younger generations (18-24 years) usually “always” analyze reviews (32.9 percent). People over 75 read them the least (16.7 percent).
Income: The least earning (below PLN 1,000) are more often based on online opinions (37.1 percent read them “always”), while people earning PLN 3,000-4999 do it the least (26.9 percent).
Education: People with primary/gymnasium education are more likely to suggest reviews (37 percent “always” reads opinions), while people with secondary education are more likely to check them occasionally (42.5 percent).

Local business success thanks to online opinions

An example of an effective strategy for building online reputation is the PZM Jelenia Góra vehicle control station. Thanks to the implementation of the Trustmate review system, the company increased its visibility in Google – promoting from 23 to the 3rd position in search results in just 5 months.

– The Trustmate review system allowed us to significantly increase the number of opinions and improve their quality. The average rating increased to 4.6, and the number of opinions doubled, which translated into a larger number of customers “ – adds Jerzy Krawczyk.