Easter shopping. How does artificial intelligence support stores?

The latest study of UCE Research and Shopfully shows that 15.6 percent Poles plan to allocate Easter food from PLN 200 to 300 per person – this is the most frequently indicated range of expenses. For a family of four, this means total costs of PLN 800-1200. Another popular option was the budget of PLN 150-200, which declared 14.4 percent. respondents. In turn, 13.7 percent respondents could not clearly determine the planned amount.

Easter shopping – how to attract a customer?

In the face of growing expenses and holiday competition, retailers are increasingly reaching for modern technologies to better manage product exhibition and increase the attractiveness of their stores. Tools based on artificial intelligence and data analysis help optimize the arrangement of Easter offers on shelves and in promotional newspapers, which translates not only into aesthetics, but above all into a higher purchasing conversion.

– Well -prepared Christmas exhibitions are a great opportunity for additional sales for stores. It is worth planning how to emphasize the visibility of the most popular products in this period – notes Wiktor Miałkowski, a partner at PBS IT in an interview with “Wprost”.

In his opinion, stores should think above all about enlarging dedicated space, the most frequently chosen Christmas products, such as mayonnaise or eggs.

– The use of additional, colorful markings, e.g. Christmas “price”, may also be helpful to catch the eye of buyers from afar. In addition, it is worth paying attention to more intensively advertised products – customers reach for them more willingly. Grouping “shared” products, such as eggs and paints, can also benefit – explains the expert.

How will AI optimize the exhibition of products for Easter?

According to the expert, in larger stores, it is worth arranging attractive – often bought – Christmas products in various places so that customers pass through the whole store.

– This definitely increases the chance of additional purchases and an increase in the “shopping basket”. It should be remembered, however, that sales from additional exhibitions may fall by up to 50 percent, if the buyer does not see the price, which is why it is so important to place clear markings – explains Miałkowski.

During increased purchases, such as the pre -Christmas period, not only the attractiveness of the exhibition becomes crucial, but also effective control of its field implementation.

– Of course, the plan is one thing, and the other, hence the performance of the exhibition cannot be forgotten. The largest manufacturers and retailers use, for example, artificial intelligence and photo recognition systems that identify products present at exhibitions and are also able to verify the size of the exhibition and compliance of its arrangement with the guidelines. This is implemented on smartphones or tablets, and the results and hints of any changes appear immediately, which makes work very much – sums up the expert.